wom

A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products

网络口碑传播对电子产品消费决策的影响研究

General Mills and Kraft have both launched new WOM networks .

通用磨坊和卡夫均发起了全新的网络口碑营销。

Later , sandy found out it was a wom virus .

后来，桑迪发现是一种蠕虫病毒。

The Experience for Grade ⅲ First Class Hospitals to Carry Out Community Health Education for Wom - en

三级甲等医院开展社区妇女健康教育的经验

The infective rate in rural wom - en was significant higher than that in urban women .

乡村妇女的感染率明显高于城市妇女；

The WOM information from non-commercial websites is more easily perceived information usefulness by users .

来源于非商业化网站或者社区的口碑信息更容易让用户感知信息有用性。

In short , only bring more benefits to customers can we get more customers ' WOM recommendation .

总之，只有为顾客想的更多，切实为顾客带来更多的福利，才能获得更多的顾客口碑推荐。

On the capacity region of a noisy wom

有噪声的WOM的容量区域

So , the WOM has more powerful than traditional promotion tools , for example , staff promotion and advertising .

所以，顾客口碑宣传往往比人员促销、广告等传统推广工具更有影响力。

Although the WOM help the users improve the information asymmetry , the mass information has brought more uncertainty and risk for decision making .

一方面网络口碑信息帮助用户减少了消费者-产品的信息不对称，另一方面海量的信息也带来了更多的信息不确定性和风险性。

In the Internet age , The internet WOM is even more powerful , and it has a particularly important practical and theoretical significance .

在网络时代，口碑传播如虎添翼，具有特别重要的现实和理论意义。

Then the process and the status would cause tourists ' WOM which is the important behavioral outcomes in tourists ' aspect .

而游客的口碑传播则是这个互动过程和关系质量状况在游客方面的重要行为结果。

Secondly , the sub-structure of customer word-of-mouth communication network and the WOM diffusion mode are found by subgroup analysis .

其次，借助凝聚子群分析方法，研究顾客口碑传播网络的子结构，分析口碑信息的传播模式。

Positive WOM can weaken its negative spillover effects , while negative WOM deepen such negative spillover effects .

正向口碑都能弱化其对竞争品牌的负面溢出效应；而负向口碑进一步强化其负面溢出效应。

An Taxonomy of Consumer WOM Communication Incidents A Study of Word-of-Mouth Marketing and the Application Strategies in the Era of Internet

消费者口碑交流事件的分类研究互联网时代的口碑营销及应用策略

In consumer behavior research field , the customer word-of-mouth ( WOM ) has great effect on the attitude and behavior of other customers .

在消费者行为研究领域，顾客口碑宣传对其他顾客的态度和行为具有巨大的影响作用。

Traditional word-of-mouth ( WOM ) has proven to play a major role in consumer buying decisions by influencing consumer choice .

传统口碑在消费者购买决策过程中所起的重要作用已经得到广泛证实。

In addition , there are many studies which concentrate on modulatory function of different elements in consumers ' purchase intention affected by WOM .

另外，也有大量的研究关注于口碑对消费者购买意愿的作用中各种因素的调节作用。

As a main way to learn the products and service , word-of-mouth ( WOM ) propagation has a great impact on consumers ' decision making .

口碑传播作为产品沟通和信息服务的主要途径，对于消费者制定购买决策有很大的影响。

Compared to the factual WOM , the effects of subjective WOM is more significant in affecting users ' information usefulness perception .

相比事实型信息，主观评价型信息对用户感知信息有用性影响更显著。

Significant number of studies on the WOM communication have revealed that opinion leaders play a very important role in the formation and diffusion of WOM information .

通过目前诸多口碑沟通相关研究，我们发现意见领袖在其中扮演着非常重要的角色。

In the process of analysis , the study not only tests the hypotheses , but also explores the effect mechanism of how negative online WOM affects brand loyalty .

在分析的过程中不仅仅是对假设进行检验，同时也探索负面网络口碑对品牌忠诚的影响作用机制。

As a result , the importance of WOM Spread in network consumers has become more and more distinct , which has attracted attentions from many scholars .

因而，口碑传递在网络消费中的重要性越来越明显，这也引起了很多学者的关注。

The value of word of mouth ( WOM ) is increasingly recognized by firms , and some scholars have proposed it as a new marketing mix .

消费者的口碑价值正日益受到企业的重视，有学者提出将口碑营销作为一种新的营销组合。

In nowadays ' environment of networking society , marketing and brand imaging with the use of word-of-mouth ( WOM ) are very important and effective marketing strategies .

在现代网络社会环境中，利用口碑（Word-of-Mouth：简称WOM）进行营销和品牌建设是非常有效的重要战略。

It 's where all the cools kids in WOM will be hanging out , and we 'd like you to join us .

这是在所有冷却营销的孩子将挂了的时候，我们希望您加入我们的行列。

However , research about re-diffusion of WOM is not sufficient yet , and related demonstration research about online WOM is even more exiguous .

然而，以往学者对于口碑再传播的研究并不充足，在网络环境下的相关实证研究就更少了。

Holding their own unique characteristics during word-of-mouth , female consumers in general are more likely to engage in WOM , which also easily influences their purchasing decisions .

女性消费者在口碑传播中具有自己的特点，她们更易于传播口碑并且口碑也易于影响她们的购买决策。

Because of its good anonymity , convenient and fast interactivity , vast influence , online WOM gets more and more attention from experts , scholars and companies .

网络口碑以其良好的匿名性、便捷的互动性及巨大的影响力，越来越受到专家、学者和企业的重视。

The online WOM could be a good channel to learn the problems of products , to communicate effectively with customers , to monitor and manage the image of brand and corporate .

网络口碑可以做为企业发现产品或服务问题，加强和顾客沟通与交流，监控与管理企业及品牌形象的有力渠道。