skylanders

Sparking copycats from Disney to Nintendo , Skylanders became a $ 3bn franchise selling 250m action figures , while Zynga 's business has shrunk into irrelevance .

已引起迪士尼（Disney）和任天堂（Nintendo）效仿的《小龙斯派罗》，成为了一个售出2.5亿人形玩偶、总值30亿美元的特许销售系列，与此同时Zynga的业务则缩水至无足轻重的规模。

But Pachter says that as more games incorporate the technology , the appeal will grow , especially with the younger gamers who have driven sales of the similar toys toys-to-life franchises of Disney 's Disney Infinity and Activision 's Skylanders .

不过帕彻也表示，随着越来越多的游戏开始包含近场通讯技术，这些手办的吸引力还会进一步上升。特别是很多年轻玩家原本就是迪士尼的“迪士尼无限”（DisneyInfinity）和美国动视的Skylander等手办的爱好者。

At the beginning of the decade , when many in the industry were chasing after Zynga 's FarmVille and other " social " games for Facebook , Mr Kotick had made a similarly counterintuitive move by launching Skylanders , a range of interactive toys .

本十年初，在游戏行业很多公司都在追逐Zynga的《乡村度假》（FarmVille）以及Facebook上其他“社交”游戏之际，科蒂克作出了同样貌似违反直觉的举动——推出互动玩具系列《小龙斯派罗》（Skylanders）。