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rebrand

美 [ˌriːˈbrænd]英 [ˌriːˈbrænd]
  • vt.重塑…的形象(通过改变名称或广告);将…重塑

派生词: rebranding n. 现在分词: rebranding 过去分词: rebranded 第三人称单数: rebrands

rebrandrebrand

verb

VN重塑…的形象(通过改变名称或广告);将…重塑
to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way

In the 1990s the Labour Party rebranded itself as New Labour.

工党于20世纪90年代重塑形象,改称新工党。

rebrand

频次

  • 1
    VERB 给(产品或组织)重新命名(或包装),重塑…的形象
    To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance.

    There are plans to rebrand many Texas stores.

    有计划要重塑得克萨斯州诸多门店的品牌形象。

  1. HSBC has told shareholders that , ahead of government-imposed ring fencing of its UK retail banking operations , it will rebrand these activities ; it may not be long before they are hived off .

    如今,贾恩已不再担任德银首席执行官。汇丰银行告诉股东,在政府对其英国零售银行业务实施圈护之前,将重塑这些业务;它们可能不久就会被分离出来。

  2. In the 1990s the Labour Party rebranded itself as New Labour .

    工党于20世纪90年代重塑形象,改称新工党。

  3. There are plans to rebrand many Texas stores .

    有计划要重塑得克萨斯州诸多门店的品牌形象。

  4. The £ 85m programme will involve an extensive rebranding of the airline .

    这个8,500万英镑的项目将包括全面重塑该航空公司的形象。

  5. Two years later , all the stores were rebranded as Best Buy .

    两年后,所有的门店都更名为百思买。

  6. It might take a little rebranding , though .

    当然,这可能需要做点小小的品牌再造。

  7. Clearly the name is an issue & it needs a rebrand .

    显然,名字也是个问题&在职MBA需要重新命名。

  8. Rebranding a takeaway as a career development tool is new to me .

    把外卖变成一种职业发展工具的想法让我耳目一新。

  9. The role of architecture in Museum rebranding : taking new museum of Contemporary Art New York as an example

    建筑在博物馆品牌重建中的作用研究&以纽约新当代艺术博物馆为例

  10. Now it 's trying to rebrand itself as a similar destination for online content .

    但是现在它试图重塑自己的品牌,打造成类似提供在线内容的网站。

  11. The accounting and computer systems had been standardised and plans for rebranding the company put in place .

    会计制度和计算机系统已实现了标准化,公司的新品牌计划也已制订完成。

  12. Last April , it rebranded itself as Rhapsody international .

    去年4月,它又将自己重新命名为Rhapsody国际公司(RhapsodyInternational)。

  13. The people I usually pity in rebranding exercises are the front-line employees .

    在公司品牌重塑的过程中,我通常比较同情的是一线员工。

  14. It was the first phone Zound had made , but it wasn 't just a rebrand of some existing Chinese model .

    这是尚音首次生产手机,但它并不仅仅是给某种现有中国机型换个品牌。

  15. Still , Xbox music is more than just about rebranding .

    XboxMusic并不是单纯的品牌再造。

  16. Faulkner says rebranding may be needed .

    Faulkner表示,BP公司必须重新刷新他们的品牌。

  17. The rebranding could help the TTM communicate more efficiently with smokers , he said .

    他说,重塑形象能帮助TTM更有效地与烟民沟通。

  18. But in recent months , with some clever rebranding , the province has been on a roll .

    但是近几个月,靠着一个聪明的重新定位,这个省已经在中央的名单里了。

  19. She adds that a rebranding will fail if it is merely a new veneer over old practices .

    她补充道,如果内容不变,仅仅是换个新壳,品牌再造定会失败。

  20. Although IBM has rebranded its SOA strategy several times in the last few years , its core supporting products have not changed much .

    尽管IBM公司在最近的几年时间里重新调整了它的SOA策略,但是它的核心支持产品并没有发生什么大的变化。

  21. Customers can download the Rebranding plug-in source and build a custom rebranding plug-in to meet their business needs .

    客户可以下载Rebranding插件源文件,构建定制的Rebranding插件,以满足他们的业务需求。

  22. So why not the part-time MBA ? Clearly the name is an issue - it needs a rebrand .

    显然,名字也是个问题——在职MBA需要重新命名。

  23. In the 1990s , the company rebranded New Coke as Coke II and continued to sell the drink until 2002 .

    上世纪90年代,可口可乐将新可乐改名为CokeII,并一直销售到2002年。

  24. The company , rebranded as whiteconcierge , is a global concierge business serving banks and private banks .

    该公司更名为whiteconcierge,是一家为银行和私人银行服务的全球性礼宾公司。

  25. Rebranding the Web site with customer-specific logos and banners .

    使用客户特定的徽标和标识重塑网站的品牌。

  26. A few arms were raised bearing phones to capture what was possibly the most embarrassing corporate rebranding event ever .

    有的正举着手机,抓拍这一可能是史上最尴尬的公司更名仪式。

  27. B They are unaware of how to rebrand themselves .

    答案是B,不知如何重新树立自己的品牌。

  28. Lotte Shopping plans to rebrand the Chinese company as Lotte Mart after the acquisition is completed .

    乐天百货打算在收购完成后将这家中国公司的品牌改为LotteMart。

  29. If that seems extreme , Mr Boylan says an ordinary rebranding campaign will be even harder to pull off .

    博伊兰表示,如果这看上去很极端,那么普通的品牌再造活动会更难以奏效。

  30. And pretty much any kind of business that used a computer could be rebranded as a dotcom , often before having a dollar of income .

    几乎任何一种用得上电脑的生意都能重新包装成网络公司,而许多这类公司连一块钱的收入都没有。