Rob Docters , a senior member of McKinsey & Co. 's pricing practice , said retailers are likely counting on consumers to assume their advertised sales are the best of the year .
麦肯锡公司（McKinsey&Co.）定价业务的资深人员道克特斯（RobDocters）说，零售商们大概正指望消费者想当然地认为商家打广告推介的产品都将在黑色星期五那天以年内最低价卖出。
docters