bonwe

Break through and reform & On Meters Bonwe 's virtual management

突围与变革&浅析美特斯邦威的虚拟经营

According to the actuality of target enterprise Meters / Bonwe , pricing strategy , terminal strategy , communication strategy and product strategy were discussed .

结合目标企业美邦的现状，从价格策略、终端策略、沟通策略和产品策略进行了探讨。

Then , I divide the market of leisure clothing consumers segments , chose the target market , and clear the product market position for Meters Bonwe .

接着对休闲服装的消费者进行市场细分，选择了美邦服饰的目标市场，明确了其产品的市场定位。

I hope that the research in this paper is helpful to provide some useful exploration and help for future business idea and marketing strategy selection of Meters Bonwe beauty to response to the fierce market competition , and realize the great-leap-forward development of beauty Meters Bonwe development .

希望通过本文的研究，对上海美邦服饰今后的经营思路和营销策略的选择提供一些有益的探索和帮助，以应对激烈的市场竞争，实现上海美邦服饰的跨越式发展。