brandz

Brandz bases its ratings , in part , on a survey of 2 million consumers .

BrandZ公司的评估依据部分来自于200万名消费者的问卷调查。

Huawei , the Chinese technology group , has taken market share from both Apple and Samsung , according to BrandZ .

BrandZ表示，中国科技集团华为（Huawei）已从苹果（Apple）和三星（Samsung）手中夺取市场份额。

BrandZ 's ranking relies heavily on consumer perceptions .

由于BrandZ榜单的评定主要是依靠消费者的观点。

The biggest brands outperform financial markets , according to BrandZ , which says this illustrates their financial power and value to shareholders .

BrandZ表示，最具价值品牌的表现超过金融市场，这说明了它们的财务实力和对股东的价值。

But the brand has lost some shine since ? 2015 when it topped the BrandZ ranking .

然而在2015，苹果曾是BrandZ榜单的榜首，这表明该公司的影响力已经有所下滑。

Here are some of the trends that emerge from this year 's BrandZ rankings : Star risers

以下是今年BrandZ全球最具价值品牌百强榜出现的一些趋势：

The complete brandz report , available as a PDF here , is 53-page crash course on the principles of modern global marketing .

BrandZ完整报告的PDF版可在此下载，它是一份长达53页的现代全球营销原理的速成教程。

Shenzhen-based tech firm Tencent has broken into a ranking of the top 10 most valuable brands published by BrandZ .

BrandZ全球最具价值品牌百强榜新鲜出炉，总部位于深圳的腾讯名列第10位，成为历史上首次进入榜单前十名的中国公司。

Apple has increased its brand value by $ 137bn , or 859 per cent since 2006 , when the brandz rankings were launched .

自2006年brandz榜单推出以来，苹果的品牌价值增加了1370亿美元，涨幅达859%。

According to a 2010 survey by BrandZ , a consultancy , 28 per cent of Chinese in the top 10 cities prefer Wanchai Ferry dumplings .

咨询公司BrandZ在2010年做的一项调查显示，中国前十大城市中有28%的人喜欢湾仔码头的饺子。

It has created a " Brandz " portfolio incorporating all the brands in its top100 survey that it was possible to invest in .

它已经建立了一个“Brandz”投资组合，包括了全球百强品牌中所有能投资的品牌。

The brandz portfolio is benchmarked against the S & P 500 as this exchange mirrors its composition most closely large and small caps , industry and international exposure .

brandz组合以标准普尔500指数（s&p500）为参照，因为这个指数与该组合的构成最接近：大型股和小型股的比例、行业和国别构成等。

BrandZ said that increased used of WeChat helped to propel Tencent into the top 10 for the first time . Its brand value jumped 27 % to $ 108 billion .

BrandZ杂志称腾讯首次入榜得益于微信使用量的增长，其品牌价值达到1.08万亿美元，同期增长27%。

These brands are close to their domestic markets , helping them to gain market share at the expense of global brands , and they are also winning share in new regions , according to BrandZ .

BrandZ表示，这些品牌靠近国内市场，这帮助它们从全球品牌手中夺取市场份额，它们还在新地区赢得市场份额。

The iPhone and iPad maker 's brand is now worth $ 153 billion , almost half Apple 's market capitalization , says the annual BrandZ study of the world 's top100 brands .

根据年度BrandZ全球最具价值品牌百强榜，苹果品牌价值高达1530亿美元，接近苹果公司市值的一半。iPhone和iPad都是苹果公司旗下产品。

Peter Walshe , global BrandZ director at Millward Brown , said Apple 's success reflected the fact that its products were not only highly desired by consumers but also seen by companies as useful .

米渥布朗集团全球品牌主任称，苹果的成功反应了一个事实，它的产品不仅上消费者极度渴望，而且对公司也非常有用。

For the last four years , Google has dominated the BrandZ Top100 ranking of the most valuable global brands , compiled by Millward Brown , a subsidiary of advertising company WPP .

在过去的四年里，谷歌一直坐在全球最具价值品牌排名第一把交椅。全球最具价值品牌是由米渥布朗集团编辑，它是WPP广告公司的一个子公司。

Elspeth Cheung , head of BrandZ valuation at Millward Brown , says : " The top 10 used to be dominated by consumer goods . This year , it 's technology . "

MillwardBrown的BrandZ估值主管ElspethCheung表示：“排行榜10强过去由消费品主宰。今年是科技。”

A look across the brandz data shows that consumers are nearly half as likely to tell others about financial services than almost any other type of brand , but that they are more likely to listen out for information about them .

浏览一下brandz数据，我们就会发现，消费者愿意向他人讲述金融服务的可能性只有其它品牌的一半左右，但他们更愿意留意这方面的信息。

The world 's 100 biggest brands still command a significant premium over others and that value increased by 3 per cent to $ 3.4tn this year , according to the latest BrandZ rankings compiled by Millward Brown , the research agency .

根据研究机构MillwardBrown编制的BrandZ最新排行榜，全球100个最具价值品牌的品牌价值仍远远领先于其他品牌，今年它们的总价值上升3%，至3.4万亿美元。

Technology and telecoms are on the up as are some fast food companies , including Starbucks , which BrandZ puts in this category , and McDonald 's , whose brand value is risen by nine per cent even though its ranking is unchanged .

科技、电信企业与一些快餐集团的品牌价值均出现增长，后者包括星巴克（BrandZ将它列入这一分类）和麦当劳（McDonald's），麦当劳的品牌价值增长9%，尽管排名没有变化。

Amazon 's 59 per cent rise in value to $ 99bn and seventh place ranking , is partly due to its ability to create demand and not just satisfy it , according to Elspeth Cheung , head of BrandZ valuation at Millward Brown .

亚马逊的品牌价值增长59%，至990亿美元，排名第七，ElspethCheung表示，这在一定程度上源于其创造需求、而不仅仅是满足需求的能力。