DIAGEO

Meanwhile , beverage giants including Diageo and Pernod Ricard have said an anti-extravagance campaign backed by the government that has hurt the liquor industry .

同时，迪阿吉奥和保乐力加等饮料巨头表示，中国政府大力推动的反奢侈浪费运动已经让中国白酒市场遭受重创。

Hence the marketing push by Diageo , the London-based drinks giant that owns Johnnie Walker.A20-storey hoarding on the side of a skyscraper in Nairobi touts Johnnie Walker Black .

尊尼获加由总部位于伦敦的啤酒大亨迪阿吉奥经营，自从迪阿吉奥推动啤酒市场后，位于内罗毕摩天大厦的旁边20层楼的楼层都在向顾客兜售黑尊尼获加。

Diageo introduced its strategy for expanding in China two years ago .

帝亚吉欧两年前开始实施对华拓展战略。

Diageo split the market into four consumer groups .

帝亚吉欧把中国市场分为四个消费群体。

Diageo expects China to rival the US as one of its most important markets by 2021 .

帝亚吉欧预期，到2021年，中国将赶上美国，成为其最重要的市场之一。

Diageo 's results highlighted that divide North America .

帝亚吉欧的业绩凸显了北美地区的这种销售差异。

In addition , Diageo developed ways to deepen its understanding of consumers , including in emerging markets .

此外，帝亚吉欧还设计出加深对消费者的理解的办法，包括发展中国家的消费者。

The allure of such a large market has convinced Diageo that it needs to adjust its product line .

如此巨大市场的诱惑说服了帝亚吉欧，它必须调整其产品线。

Diageo has also constructed a framework of seasonal promotional activity built around important dates such as Chinese New Year and National Day .

帝亚吉欧还围绕春节和国庆等中国重要节日，构建了季节性促销活动框架。

Diageo also strengthened its focus on the consumer , including putting significant resources including in-house specialists into consumer planning globally .

帝亚吉欧还加强了对消费者的关注，把包括内部专家在内的大量资源投入全球消费者计划。

In 2012 , Diageo said it would spend $ 1.54 billion to increase Scotch production over five years to meet rising demand .

2012年，帝亚吉欧说其将在五年时间里斥资15.4亿美元增加苏格兰威士忌的生产，以满足增长的需求。

Diageo 's Scotch business in China is growing rapidly , though analysts reckon it is yet to turn profitable .

帝亚吉欧（Diageo）在中国的苏格兰威士忌业务正在迅速增长，不过分析师估计这一部门尚未实现盈利。

The country only accounts for 1.5 per cent - 0.7 per cent on the mainland - of Diageo 's total sales last year .

中国仅占帝亚吉欧去年总销售额的1.5%，其中内地占0.7%。

Diageo has no motivation for damaging the brand , and every incentive to invest in developing it , including overseas .

帝亚吉欧没有损害该品牌的动机，相反却有动机投资开发这一品牌，包括在海外市场。

He won a prize in the Diageo Africa Business Reporting Awards 2011 for his intelligent life feature " digital Africa " .

他为“intelligentlife”所写的特约报导“数字非洲”拿下了2011年帝亚吉欧非洲商业报导奖。

Under Chinese laws , Diageo will need to launch a mandatory tender offer for outstanding shares of Shuijingfang .

根据中国有关的并购规定，帝亚吉欧洋酒集团需要履行全面要约收购义务。

Those problems didn 't drastically weigh down Diageo 's overall results , as China generates about 1 % of the company 's global sales .

这并没有对帝亚吉欧的整体业绩构成巨大拖累，因为中国在全球销售中的占比仅为1%左右。

But for Diageo , the British multinational that owns the label , Europe still accounts for nearly 30 % of total sales .

但是对于持有尊尼获加品牌的跨国公司帝亚吉欧，欧洲市场仍占其总销量的30%。

Diageo , the drinks group , for example , produces a monthly board report that includes an assessment of all current reputational risks .

例如，饮品集团Diageo每月都会编写董事会报告，其中包括一份针对当前所有声誉风险的评估。

As a result , Diageo says Smirnoff in particular lost some market share as the company wanted to maintain pricing power against its rivals .

因此，帝亚吉欧指出，其中较为突出的是皇冠伏特加，该品牌失去了部分市场份额，因为公司想保持其定价能力，并以此打击其对手。

Safe , the most likely buyer of the Diageo shares in the absence of CIC , could not be contacted last night .

在中投公司缺席的情况下，国家外汇管理局最有可能是帝亚吉欧这些股票的买家，但记者昨晚未能联系到外管局。

The initial strategy : to help managers maintain focus and allocate resources , Diageo developed three brand classifications : global priority , local priority and category .

初始战略：为了帮助管理人员保持业务重心和分配资源，帝亚吉欧把旗下品牌划分为三类：全球重点品牌、地区重点品牌和分类品牌。

Meanwhile , emerging markets offer new growth opportunities for Diageo , thanks to increases in both adult populations and an awareness of international spirits brands .

同时，新兴市场成年人口的增多和对烈性酒国际品牌的逐步认识，为帝亚吉欧提供了新的增长机会。

A spokeswoman for Diageo said they would be ' fully involved in the development and strategy of the brand , ' but declined to elaborate further .

帝亚吉欧发言人说，他们将充分参与这个品牌的开发和策略，但拒绝进一步详细说明。

The brand will be part of Diageo 's House of Haig , Scotland 's oldest grain whiskey distiller .

这个品牌将成为帝亚吉欧旗下HouseofHaig的产品之一，HouseofHaig是苏格兰最古老的谷物威士忌蒸馏厂。

Diageo says a better way to read its U.S. performance is to look at how well the higher priced beverages sold compared to more affordable options .

帝亚吉欧表示，比较高价酒与低价酒的销售情况有助于更好地解读美国业绩。

It has also invested in Diageo , the distiller , and JJB Sports , the retailer .

它还对英国酒商帝亚吉欧（Diageo）以及零售商JJBSports进行了投资。

Diageo said Haig Club would appeal to current Scotch drinkers , but also ' those who have always wanted to try whisky . '

帝亚吉欧说，HaigClub将会吸引现在爱喝苏格兰威士忌的人，同时还会吸引一直以来想要尝试威士忌风味的人。

Because many Chinese consumers prefer to drink alcohol with their meals , Diageo is hopeful Haig will be a more suitable pairing .

因为很多中国消费者喜欢在就餐时喝酒，帝亚吉欧希望黑格能成为更合适的佐餐伴侣。

Reporting results for the year to June , Diageo saw sales of Johnnie Walker whisky rise 20 per cent in Brazil , for example .

比如，帝亚吉欧在截止6月的财报中表示，尊尼获加（johnniewalker）威士忌在巴西的销量增长了20%。