品牌资产管理

品牌资产管理最终目标是建立与顾客关系。

The target of Manage brand equity is establishing the relationship with consumer .

其中，企业品牌资产管理问题导致了大多数的品牌危机。

Among them , the management problems of the brand asset led to most of the brand crisis .

科学系统的品牌资产管理给电视频道带来的经济利益要比品牌化建设的其他方面更加直观。

The scientific economic management of brand equity will bring more intuitive benefits than other aspects of brand-building .

以品牌资产管理和品牌关系维系为核心的品牌战略已成为高档饭店获取竞争优势的主要手段。

Branding strategy , focusing on brand equity management and brand relationships cultivating , has become the competitive edge of upper class hotels .

在文章最后，借鉴国外成熟的品牌资产管理理论，提出我国发展会展经济的思路，即要创建和维护我国的品牌展会。

The final part of the paper stresses the importance of developing and safeguarding China 's own brand exhibition based on foreign asset management theory .

中央企业品牌资产风险管理体系研究

China Group Companies in the Brand Equity of the Risk Management System Control Research

因此，提高我国饭店集团品牌资产经营管理能力具有重要的现实意义。

Therefore , it is very important for hotel groups of our country to improve the management level of brand equality .

在品牌资产的管理上，本文提出了对城市品牌运营过程中如何建立权益测评体系，如何认识与防止风险以及后续投资等问题。

Fourthly , on how to managing the brand assets , I conceive the evaluation system of brand equity and table some proposals on how to avoid risks and investment .

国际知名品牌的品牌资产管理经验比较丰富，而其在华成功案例则更有研究价值，值得中国企业学习和借鉴。

With rich brand management experience , some international brands are also making great success in China market , which is even more worth studying to local enterprises .

中国民营食品企业品牌资产的经营与管理（一）品牌资产

The management of brand assets of the Chinese civil food establishments A. Brand assets

品牌资产与顾客关系管理绩效&基于中国消费者视角的公司声誉的双重角色剖析

Brand equity and customer relationship performance : The dual roles corporate reputation in perspective of China customers

顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。

Customer Loyalty is the value of brand equity , and also is the important content of brand equity .

房地产企业进行品牌创新，从房地产产品创新、市场创新、传播与营销创新、品牌资产管理创新等四个方面入手，进行开发理念创新、强化规划设计能力、建设过程创新、服务创新；

The real estate enterprise carries on the brand innovation , from the real estate product innovation , the market innovation and so on four aspects obtains , carries on the development idea innovation , the strengthened plan designed capacity , the construction process innovation , the service innovation ;

本文在对我国卫星电视频道品牌化建设的探索中发现，虽然我国的卫星电视频道的品牌化建设过程已经逐渐发育成熟，但是却忽略了对品牌资产进行管理。

That is exploring a route which leads to the brand-building . In this paper , through our exploration we found that , although the brand-building process of national satellite channel has gradually matured , we neglected the management of brand equity .