产品形象系统

本文针对产品形象系统（PIS）研究的现状，分析了数字化技术研究的热点，提出了PIS数字化构架可行性的理论，进行了新媒体和PIS完美融合的有效尝试。

Targeting at the current situation of research on Products Identity System ( PIS ), this article analyzed the hot issues of digitalized technological research . It also proposed a feasible theory of PIS digitalized construction so as to realize the effective combination between the new media and PIS .

基于CIS的产品形象识别系统探究

The Study of Product Identity System Based on CIS

然后，将产品形象设计提升到设计战略的高度，统筹的规划产品形象设计系统中内部及外部结构，概念性的提出基于工业设计本身的产品形象设计框架模型。

The next part raises product image design to the height of design strategy , systematically plans the inner and outer structure of product image design system , and presents a industrial design-based design frame model .