兰州大学出版社

兰州大学出版社图书分销渠道管理研究

Study on Management of Books Distribution Way in Lanzhou University Press

构建兰州大学出版社教材出版新模式

Establishment of New Text-books Publishing Mode in Lanzhou University Press

在此基础上，文章分析了兰州大学出版社所面临的有利因素和不利因素。

The opportunities and threats to Lanzhou University Press are analyzed in the article .

不利因素指市场竞争太激烈，而兰州大学出版社实力又不是很强。

The disadvantage is that the competition is too furious while the Press isn 't very strong .

在分析了兰州大学出版社现有教材出版模式的弊端的基础上，本文构建了一种新的教材出版模式。

Based on analyzing the disadvantages of the existing publishing mode in Lanzhou University Press , a new text-books publishing mode is established in this article .

随着经济的发展和出版业市场竞争力的不断增强，营销策略对于兰州大学出版社发展的瓶颈制约日益凸显，营销策略的得力与否决定着出版社未来的发展变化。

With the development of economy and fierce competition in publishing industry , the restriction of marketing strategy for the development of Lanzhou University Press gradually becomes a bottleneck .

最后，以兰州大学出版社的企业发展战略为例，旨在通过对后改制时代下中小出版企业发展战略的应用，为众多中小型出版企业发展战略的实践提供借鉴。

Finally , Lanzhou University Press in enterprise development strategies , for example , aims to publishing era after the restructuring of small and medium-sized enterprise development strategy system applications , provide a reference to the practice of many small and medium-sized publishing enterprise development strategy .