Chris Zook , of Bain & company , a consultancy , urges companies to keep potential failures close to their core business-perhaps by introducing existing products into new markets or new products into familiar markets .
贝恩咨询公司负责人克里斯祖克敦促公司把潜在的失败限制在自己的核心企业之内比如将现有产品引入新的市场；或者将新产品引进熟悉的市场。
zook