zenithoptimedia

Back in December , advertising firm ZenithOptimedia reported that Yahoo owned just 8.3 % of the online advertising market at the end of 2010 .

去年12月，广告公司ZenithOptimedia指出，截止到2010年底，雅虎在在线广告市场的份额仅为8.3%。

ZenithOptimedia , a media agency , reckons TV grabs 57 % of Italian ad spending , compared with 37 % in America .

一家媒介公司zenithoptimedia估计，电视攫取了意大利广告费的57%，相比之下，美国为37%。

The global bump in advertising will be $ 1.3 billion , reckons Jonathan Barnard of ZenithOptimedia , a consultancy .

咨询公司ZenithOptimedia的JonathanBarnard预计全球广告收入增长将为13亿美元。

It is a stark shift from three years ago when nearly half of the advertising dollars went to television and just 14 percent went to digital , according to ZenithOptimedia , an advertising agency .

广告公司实力传播集团（ZenithOptimedia）称，同三年前相比，这是一个重大转变。那时候，近一半的广告投入流向了电视，而用于数字领域的广告投入仅占14%。

Prior to joining Starcom , Lester spent over half his working career with ZenithOptimedia before moving to OMD , where he was part of the core team that won the Intel business in2008 .

在加入浩腾媒体之前，黄兆雄有超过一半的职业生涯是在实力传播度过，他是实力传播2008年赢得英特尔业务的核心团队成员。

Google , the unchallenged leader in this kind of divination , sucked up about 48.5 per cent of all global online advertising last year , based on an estimate of the total market by media buying agency ZenithOptimedia .

媒体传播机构实力媒体（zenithoptimedia）对整个市场的评估显示，需求预测方面全球当之无愧的领导者谷歌（google）去年吸走了48.5%的全球在线广告业务。

Yet the forecast for global ad spending in the next few years released on December 5th by ZenithOptimedia , an agency owned by Publicis , is fairly rosy . It says spending will rise by 4.7 % in 2012 to $ 486 billion , having gone up by 3.5 % this year .

但是阳狮集团旗下的ZenithOptimedia公司于12月5日发布的对于明年全球广告开支的预测却相当地乐观。该报告认为今年各公司广告开支已上涨了3.5%，2012年将上升4.7%达到4860亿美元。