qiaodan

The court also ruled that the company could keep trademarks using Qiaodan in Pinyin , a Romanised version of Chinese .

最高院还裁定，该公司可以继续使用乔丹之名的拼音商标，即Qiaodan。

In 2012 , Jordan accused Qiaodan Sports Co. , a Chinese sportswear and shoe manufacturer , of unauthorized use of his name and identity .

2012年，乔丹就曾以未经授权使用其姓名和身份等，把中国的运动装和运动鞋品牌乔丹体育告上了法庭。

But the ruling represents only a partial victory for Mr Jordan , who has disputed as many as 70 of Qiaodan 's trademarks .

但是，这项裁决对乔丹来说只是部分胜利；乔丹对乔丹公司的70多个商标提出异议。

Qiaodan said in a statement that the supreme court had rejected Mr Jordan 's request to cancel 50 trademarks - probably those older than five years .

乔丹公司在一份声明中表示，最高法院拒绝了乔丹撤销50个商标的主张，这很可能是指那些5年以上的商标。

The Chinese company started life in the 1980s as Fujian Province Jinjiang Township Chendi Brookside General Supplies Factory Number Two , reinventing itself as Qiaodan Sports in 2000 .

乔丹公司诞生于上世纪80年代，原名是福建省晋江市陈埭溪边日用品二厂，2000年更名为乔丹体育。

China 's highest court on Tuesday tried the trademark case lodged by US basketball legend Michael Jordan against Qiaodan Sports Co , a Chinese sportswear and shoe manufacturer .

我国最高法院上周二审理了美国篮球传奇人物迈克尔·乔丹起诉中国运动服装、鞋生产商乔丹体育公司的商标案。

Michael Jordan is arguably the most famous foreign basketball star in China and is known in the county as " Qiaodan , " the Chinese translation for his surname .

毋庸置疑，迈克尔·乔丹是在我国最具知名度的外籍篮球明星，国人都知道他的名字翻译过来就是“乔丹”。

Former basketball star Mr. Jordan in February sued Chinese sportswear chain Qiaodan Sports Co. , saying the company improperly used the Chinese version of his name to sell its products .

前美国篮球明星乔丹2月份起诉中国运动服装连锁企业乔丹体育股份有限公司（qiaodansportsco.），说该公司不当使用他的中文名字“乔丹”销售产品。

The Chinese company has registered and uses the name " Qiaodan " - the moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s .

乔丹体育公司注册和使用了“乔丹”这一名称，早在迈克尔•乔丹上世纪80年代中期成名时，这个品牌名称就跟其本人紧密联系在一起。

Jordan lodged an appeal to the Trademark Review and Adjudication Board of the State Administration for Industry And Commerce to revoke the trademark of Qiaodan Sports Co , but his request was rejected .

乔丹向国家工商行政管理总局商标评审委员会提出申诉，要求撤销争议商标“乔丹体育”，但其请求被驳回。

Qiaodan 's lawyer reiterated that the word " Qiaodan " is simply the translation of the common surname " Jordan , " instead of the full name of the former NBA player .

乔丹体育公司的律师反复指出，“乔丹”这个词仅仅是一个很常见的名字的音译，而不是指的这位前NBA球星。

Citing Mr Jordan 's fame in China , judge Tao Kaiyuan said Qiaodan 's registration of the disputed trademarks clearly showed malicious intent , in an hour-long ruling that was streamed live on the court 's website .

陶凯元大法官在最高院网站图文直播的一小时裁决中提到乔丹在中国的名声，她表示，乔丹公司对于争议商标的注册具有明显的主观恶意。

The former Chicago Bulls basketball star sued Qiaodan Sports in 2012 , saying the company - whose logo is a silhouette of a leaping basketball player - built its business around his Chinese surname Qiaodan ( pronounced chow-dan ) without permission .

这位芝加哥公牛队前篮球明星在2012年起诉乔丹体育（QiaodanSports），称该公司（其公司标识是一个在赛场上驰骋的篮球运动员的剪影）在未经许可的情况下，用他的中文姓氏乔丹打造了业务。