puns

Here , this paper mainly studies the use of puns in advertisements .

本文主要研究双关语在广告中的应用。

In recent years , scholars applied the theory into the dynamic construction process of puns .

近年来学者们也运用该理论来解释广告双关语的动态构建过程。

He is a master of the pun and the double entendre

他出口就是俏皮话，说话下流不带脏字。

We 're banking on them lending us the money — no pun intended !

我们正指望他们借给我们钱呢—bank绝无双关之意！

Pun Art in English Advertisement in the Light of Speech Act Theory

言语行为理论视阈下英语广告的双关修辞艺术

Cognitive context plays a decisive role in using pun .

认知语境在双关的使用中起到了决定性的作用。

Pun is a traditional figure of speech which has a long history .

双关是一种传统辞格，具有悠久的历史。

Toward the Translation of the English Pun into Chinese

英语双关语的翻译

English Pun : Classification , Characteristics and Translation

英语双关：分类、特点及翻译

Pun , both in Chinese and English , is a traditional rhetoric device .

在英汉两种语言中，双关语都是一种古老及常用的修辞方式。

In addition , the focus is set on the features of the pun .

另外的关注点是双关语的三要素。

You American are usually good for a pun .

你们美国人就喜欢说双关语。

One is called chest expansion , no pun intended .

一个叫做胸部扩张，没有双关之意。

This paper concerns with a multi-dimensional deductive study of pun .

本研究则致力于从多个角度以演绎方法为主研究pun。

Analysis of the Form of Puns under Certain Contexts

在语境背景下解析双关的形成

Pun is one of the rhetorics both in Chinese and English .

双关是英、汉语都存在的修辞格之一。

The initiation mechanism of the detonator has also been pun forward .

提出了该雷管的引爆机理。

Why do puns in advertising possibly lead to smooth communication ?

广告双关语为什么不一定导致误解却能促成顺利的广告交际？

The reason for my absence is that a lot of people like to make pun .

原因是许多人喜欢说双关语。

The generation of the Pun is closely related to psychology , culture and language .

双关的生成与心理因素、文化因素和语言因素有关。

On Pun in English and Chinese Advertisements & From the Perspective of Relevance Theory

从关联理论看英汉广告双关语

Pun is a popular rhetoric device both in English and Chinese literatures .

在中英文学作品中，双关语都是一种备受青睐的修辞方法。

On the Three Essential Factors of Pun

浅论双关语三要素

Chapter four introduces the definition , features and functions of puns in English advertisements .

第四部分介绍了英语广告双关语的特点、分类以及功能。

Comparison and Translation between English Pun and Chinese Pun

英汉双关的对比与翻译

English pun , and Chinese pun as well , have experienced a long history .

英语双关和汉语双关都经历了很长的历史。

An Analysis of English Translation of Chinese Puns from the Perspective of " Functional Equivalence "

从功能对等角度分析双关语汉英翻译英语修辞格Pun与汉语双关语的对比与互译

A Tentative Discussion of Rhetorical Device of Pun in English Idioms

浅论英语习语中的双关修辞格

The Identification and Interpretation of Puns in English Film Titles

英语电影片名中双关语的辨认与理解

In contrast , the study of puns ' interpretation is quite inadequate in China .

恰恰相反，在中国，对于双关语解释的研究却是相当不充分。