kawaii
- 卡哇伊
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She is just so " kawaii ", or cute beyond belief .
她就是如此的「卡哇伊」,可爱到令人难以置信。
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Kawaii Pet Shop Monogatari
卡哇伊宠物商店物语
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Since the ' 90s many in the nation have wanted their culture to get in touch with its feminine side , hence the new love of all things kawaii ( rhymes with Hawaii and means cute ) .
20世纪90年代以来,许多日本人希望本国文化能够展现其女性化一面,因此涌现卡哇伊(与英文夏威夷韵脚相同,意为可爱)新风尚。
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The carrier has recently launched three Hello Kitty-themed aircraft , on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand 's images .
最近长荣航空公司开通了三个HelloKitty的主题航班,飞机上所有的东西,从机身到空姐再到食物,全都使用了可爱的HelloKitty图案。
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Japanese companies now take special care in projecting their kawaii image , says Yasuko Nakamura , president of Tokyo-based marketing company Boom Planning : Japanese products are made to be kawaii so that they are liked by women .
如今,日本企业特别注意开发小巧可爱的卡通形象。日本东京营销公司繁荣计划(BoomPlanning)总裁中村宁子(YasukoNakamura)说道:为吸引女性消费者,日本产品制作小巧可爱。
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Although the brand typifies the Japanese trend for " kawaii " or cuteness , the character itself is identified as British , " born in a suburb of London , " because when she was created in the 1970s , British culture was fashionable in Japan .
尽管凯蒂猫品牌代表了日本的卡哇伊(可爱)文化,这个角色本身却是英国人,“出生于伦敦郊区”,因为凯蒂猫创作于20世纪70年代,当时英国文化在日本很流行。
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Sanrio has tried to keep Hello Kitty up to the times : sensing a move away from Japan 's love affair with the cute , or " kawaii " aesthetic , it has pushed an edgier look for the cat in the last three years , using as much black as pink .
Sanrio也尝试过让HelloKitty跟上时代潮流,比如说,在过去三年里,Sanrio在设计时已经减少了一些日本人所偏爱的“卡哇伊”的成分,多用黑色,就像以往使用粉色一样频繁,这样就使得Kitty猫的形象更加出位。