farmville

the game Farmville that you may well have heard of ,

游戏《虚拟农场》，你也许早有耳闻

Hundreds of millions of people use social games like FarmVille or Words With Friends

是呢，成千上万的人们借助社交的游戏像Farmville或者Words，

Indeed , FarmVille addicts have already faced their first big scandal .

的确，FarmVille成瘾者已经遭遇首桩重大丑闻。

You can 't answer a phone call with a message on FarmVille .

对方要是打电话，你就不能在FarmVille上发消息回复。

Prof : Yeah why should someone start playing FarmVille ?

教授：是的，一些人为何要开始玩农场乡村呢？

FarmVille is a game that gained popularity on Facebook .

FarmVille是脸谱网上一款人气很高的游戏。

I 'm sure you 've all heard of Farmville by now .

我敢肯定你们都听说过了美国农场游戏Farmville。

PLAYERS of FarmVille , an online game , raise virtual chickens on an imaginary farm .

在一款名叫农场物语（美版的开心农场FarmVille）的在线游戏中，玩家可以在农场中养鸡，当然这些鸡和农场都是虚拟的。

Farmville has more active users than Twitter .

美国农场游戏Farmville的用户比Twitter的用户还活跃。

FarmVille cunningly unites the worlds of social networking and gaming .

FarmVille巧妙地将社交网路和游戏世界结合在一起。

And it 's time to get loaded . The makers of Farmville are said to launch Cityville .

Farmville的制作方将推出一款名为Cityville的游戏。

( the company has released a few such games , including Zynga poker and Farmville express . )

（Zynga已经推出了一些HTML5游戏，包括《Zynga扑克》和《FarmVilleExpress》等。）

This is the business model behind King , maker of Candy Crush , and Zynga , creator of FarmVille .

这是King和Zynga两家公司的经营模式，前者是《糖果粉碎传奇》（CandyCrush）的制造商，后者是《FarmVille》的创造者。

One buys extra virtual currency at the exchange rate of $ 240 ( 145 ) in FarmVille for $ 40 ( 24 ) in the real world .

用现实世界的40美元（折合24英镑）可以购买FarmVille中240美元（折合145英镑）的虚拟货币。

And investors are likely to pay more than chicken feed for shares in Zynga , the firm that makes FarmVille and other online games .

至于投资者也很可能会向这款游戏的开发商Zynga公司注资入股，当然作为多款在线游戏的开发商，投资者愿意给其股份开出的价格可要比鸡的饲料价格高。

Zinger 's Farmville was once the hot Internet game , but Zinger 's shares have fallen dramatically since its IPO .

Zinger公司的网络游戏开心农场曾经红透了网络的半边天，但自从首次公开募股以来其股价已大幅下跌。

Though Zynga rose to success with hits like Farmville , many newer releases have underperformed , resulting in disappointing revenues and layoffs .

尽管依靠开心农场（Farmville）等产品引起过轰动，Zynga迅速取得了成功，但它最近的许多游戏却表现不佳，导致营收令人大失所望，公司不得不裁员。

Dr Young says women complain to her now about addiction to Facebook - or even to " FarmVille , " a game playable only within Facebook .

杨博士表示，现在很多女性向她抱怨，Facebook和只能在Facebook上玩的“FarmVille”游戏让她们非常上瘾。

One oft-cited example centers on Marriott Hotel Group MAR 0.87 % , which tried using a game akin to Farmville to teach potential new employees about the hospitality industry .

一个经常被人提起的例子是万豪酒店集团（MarriottHotelGroup），它想通过一个类似《开心农场》的游戏教育让潜在的新员工了解酒店行业。

If all that weren 't enough , FarmVille doesn 't even function like a proper farm : in FarmVille , wheat grows in two days & in real life , it takes months .

如果所有这些还不够说明问题，那么还可以说，FarmVille的运作程式并不像一个真正的农场：在FarmVille，小麦生长期为两天&而在现实生活中，则需要数月。

Players of Farmville , an online game , raise virtual chickens on an imaginary farm . Yet they are happy to swap real money for virtual money to buy virtual farm tools .

网络游戏“开心农场”的玩家可在农场养鸡，虽说一切都是虚拟的，他们却很乐意拿真钱兑换虚拟货币去买虚拟农具。

The firm is a pioneer of " relevant social gaming " . This combines features of online games such as Farmville and world of Warcraft with data and deeds from the real world .

作为“相关社交游戏”领域的先驱，该网站把像开心农场和魔兽世界等线上游戏的特点与现实生活中的实际情况整合成了这样一个游戏。

Admit it : You or someone you know is obsessed with Candy Crush Saga - or were obsessed with Angry Birds or Farmville when those social games ruled the Internet .

承认吧，你或你认识的某个人肯定曾一度痴迷于《糖果粉碎传奇》（CandyCrushSaga）或是《愤怒的小鸟》（AngryBirds）、《开心农场》（Farmville）等社交游戏。

" I 'd expanded on FarmVille as much as I could , but I just wanted a pond and some hedges ," says the woman , who is too embarrassed to be named .

“我极力在FarmVille上扩大我的农场，但我就是想要一个池塘和一些树篱，”这位羞于透露姓名的妇女说。

By the time I applied for jobs in 2011 , my mom was an avid Facebooker , and her co-workers ' Farmville updates crowded my newsfeed .

而到我2011年申请工作时，连我妈妈都已经成为了Facebook的忠实用户，而我的“新鲜事”里充斥着她同事的开心农场的最新消息。

Right now , if you use PayPal to buy items in an online game such as Zynga 's popular FarmVille , you 're still prompted to leave the game mid-session to make the actual payment .

现在，如果你使用贝宝在诸如像社交游戏商流行的农庄城镇一种网上游戏中购买商品，你仍然被提示要中途离开游戏去进行实际的付款。

Two of the leading recruiters for MBAs at the top US schools this year are rival games companies Electronic Arts , creators of the Sims characters and Zynga , which runs the FarmVille game on Facebook .

今年美国顶级学府MBA的招聘大户中就有两家游戏公司，一家是艺电（ElectronicArts），《模拟人生》（Sims）就出自该公司，另一家是在Facebook上经营FarmVille游戏的Zynga公司。

Like many other entrepreneurs , the tenants would love to follow firms such as Facebook and Zynga , a maker of hugely popular online games including Farmville , that have been thrust into the internet limelight in the space of a few short years .

和其他许多企业一样，这些天才乐意于追从像脸书（Facebook）和Zynga这样的公司。Zynga公司是一个包括Farmvile游戏在内的极为风行的在线游戏制造商，它在短短的数年之间里，已经冲进了互联网的聚光灯之下。

At the beginning of the decade , when many in the industry were chasing after Zynga 's FarmVille and other " social " games for Facebook , Mr Kotick had made a similarly counterintuitive move by launching Skylanders , a range of interactive toys .

本十年初，在游戏行业很多公司都在追逐Zynga的《乡村度假》（FarmVille）以及Facebook上其他“社交”游戏之际，科蒂克作出了同样貌似违反直觉的举动——推出互动玩具系列《小龙斯派罗》（Skylanders）。