docomo

Grasp the Opportunity and Co-operate to Win & A Study on How NTT DoCoMo Succeeded in Promoting the Mobile Internet Service

《案例》：把握机会，合作致胜&日本多科莫公司成功推广无线上网业务的研究

Guests can also use Docomo 's popular " i-concier " service to point their mobiles at a wedding invite and be told how exactly to get there .

来宾们也能使用移动运营商多科莫公司（Docomo）的人气服务“i-concier”。只要把手机对准婚礼请帖，手机就会详细告诉他们，如何到达婚礼现场。

Meanwhile , DoCoMo is looking overseas for new revenue sources .

与此同时docomo也正在海外寻求新的收入来源。

Then the paper introduces the principle of NTT DoCoMo 's i-mode system and analyses the successful business application mode in Japan .

然后简要介绍了日本NTTDoCoMo公司i-mode系统概念和特点，并研究分析了i-mode系统在日本2G系统的成功商业应用模式，以及i-mode在日本从2G平滑向3G过渡的策略。

A new phone is being developed by NTT DoCoMo 's Research Centre that would replace handsets with fingers .

NTTDoCoMo的研究中心正在研发一种可以用手指代替手机的新型电话。

Yet NTT DoCoMo and Sony have struggled to export the concept of using mobile phones as wallets .

不过，NTTDoCoMo和索尼一直没能把手机钱包的理念输出到国外。

NTT DoCoMo is the largest mobile service provider in Japan and operates I - mode and FOMA services .

NTTDoCoMo是日本最大的移动通信公司，主要提供2.5G的i-mode和3G的FOMA服务。

FOMA of DoCoMo developed rapidly in the first months of 2003 and is expected to become the turn point of 3G developments .

日本DoCo-Mo的FOMA在2003年头几个月用户发展较快，有望成为3G发展的转折点。

Mr. Kato says he uses the Galaxy because it was the first available summer smartphone model running on DoCoMo 's 4G networks .

加藤薰说，他使用三星Galaxy手机的原因在于，它是今年夏季最先推出的使用DoCoMo4G网络的智能手机。

BT , NTT DoCoMo and SKT mainly adopt subdivision measures based on users ' organizing traits , users ' value and users ' population variable .

其中基于用户组织特点、用户价值、用户人口变量等用户群细分方法成为英国电信公司、日本NTTDoCoMo和韩国SKT公司进行用户群细分的主要依据。

It was developed by a team including scientists from Osaka University and the mobile telephone operator NTT DoCoMo who described it as a'revolutionary telecom medium . '

大阪大学的科学家和o手机运营商NTTDoCoM共同研制这款手机，NTTDoCoMo称这款手机是“革命性电信媒介”。

The Japanese just prefer to send emails , a function that mobile Internet services like NTT DoCoMo Inc. 's i-mode service has enabled that for years .

日本人就是喜欢发邮件，多年之前，日本的各种移动互联网服务比如NTTDoCoMo公司的i-mode服务就已经为手机发邮件提供了可能。

The conspicuous exception was Japan , where Apple 's share of sales hit 76.1 % in October thanks to the company 's new distribution deal with NTT DoCoMo .

一个明显的例外是日本。由于与NTTDoCoMo公司签订了新的分销协议，苹果在日本市场的份额在10月份达到了76.1%。

Apple has a global sales target of 10m iPhones in the first year and is in talks with carrier NTT DoCoMo to bring the iPhone to Japan .

苹果对iPhone推出首年的全球销售目标是1000万部，目前正与日本运营商NTTDoCoMo就在日本推出iPhone进行谈判。

Paid for by Japanese mobile giant NTT Docomo , the sheets also include information about the firm 's public Wi-Fi networks as well as details about its smartphone travel app .

该厕纸由日本移动巨头多克莫公司买单，上面显示了该公司的公共无线网信息及其智能手机旅行应用的详细信息。

The bizarre dispensers have been installed in seven restrooms and will remain in place until March next year , local media cited NTT Docomo as saying .

据当地媒体援引多克莫公司的话称，已经有7间洗手间安装了这种奇怪的厕纸分发器，这些分发器将保留到明年3月份。

When carriers started rolling out 3G systems in the early part of the decade-Japan 's NTT DoCoMo ( DCM ) in 2001 became the first operator of a 3G network ;

本世纪初，由于运营商开始推出3G体系，日本NTTDoCoMo于2001年成为第一家经营3G网络的公司；

Sales got another boost in late September when NTT DoCoMo Inc. , Japan 's largest wireless carrier , began offering the iPhone for the first time to its 61.8 million customers .

9月末iPhone销量获得进一步提振，因为日本最大的无线运营商NTT移动通讯（NTTDoCoMoInc.）首次开始向其6180万客户出售iPhone。

NTT DoCoMo of Japan formally launched FOMA , its 3G mobile phone service , on October 1,2001 . This paper introduces FOMA 's commercial trial , services provided and charging method .

日本NTTDoCoMo公司于2001年10月1日起正式推出第三代移动通信服务&FOMA。本文主要介绍了FOMA的商用试验情况、提供的业务种类及收费方式。

In a sign of the changing attitudes , NTT DoCoMo Inc. President Kaoru Kato arrived at an interview with a reporter last month carrying a Samsung Galaxy phone .

NTTDoCoMoInc.总裁加藤薰（KaoruKato）上个月在一次接受采访时随身携带的是一部三星Galaxy手机，这在无形中也透露出日企高管的态度转变。

Companies such as NTT DoCoMo have been building age-friendly features such as louder , clearer call volume into their mobile phones for a while in order to get an edge in key markets .

nttdocomo等公司一直在为自身的移动电话产品打造更便于老年人使用的特色，例如通话音量更大、语音质量更清晰等等，以求在关键目标市场中赢得竞争优势。

In Japan , Google recently joined with mobile operators NTT DoCoMo and KDDI to provide Google Web Search and other services on DoCoMo i-mode and KDDI mobile handsets .

最近，谷歌又与日本手机运营商NTT移动通讯（NTTDoCoMoInc.）和KDDI达成协议，利用NTT移动通讯的i-mode平台和KDDI手机提供谷歌网站搜索等服务。

Average revenue per user , a key financial metric , bottomed out at DoCoMo in 2010 after sliding for several years , and is expected to keep increasing until smartphones achieve saturation in the coming decade .

DoCoMo的每用户平均收入（Arpu）在多年下滑后，已经在2010年触底回升，并预计将在未来10年不断提高，直至智能手机量达到饱和。Arpu是一项关键的财务指标。

Mr Yamada at DoCoMo says that " we carriers want to do whatever we can to avoid becoming simply dumb pipes " relegated to maintaining the network and moving traffic like so much tap water .

山田隆持表示，“我们运营商希望尽一切所能，避免成为单纯的传输管道”，沦落到维护网络、传输流量的角色，像输送自来水一样。

As the last major Japanese operator to offer the iPhone , DoCoMo is aggressively discounting new models to lure users from competitors , while offering incentives to entice existing subscribers to switch from other phones .

NTT移动通讯是最后一家参与出售iPhone的日本主要运营商，该公司正在大举进行新款iPhone的促销，以期从竞争对手手中抢夺用户，该公司同时推出了吸引现有用户以iPhone取代其他手机的促销措施。

Ten years ago , NTT DoCoMo introduced phones dubbed osaifu-keitai , or mobile wallets , running on Sony 's FeliCa technology , an early form of the near-field communication technology that will be used by Apple Pay .

10年前，NTTDoCoMo便推出了具有“手机钱包”（osaifu-keitai）功能的手机。手机钱包所依赖的索尼FeliCa卡技术，是近场通信（NFC）技术的一种早期版本，NFC技术如今也将应用到ApplePay上。

NTT Docomo , Japan 's largest mobile phone carrier by subscribers , was hit hardest with a drop of 9 per cent in morning trading , while KDDI fell 6.6 per cent and SoftBank slid 4.9 per cent .

早盘时，日本用户最多的移动通信运营商NTTDocomo受冲击最大，股价下跌9%，KDDI下跌6.6%，软银（SoftBank）下跌4.9%。

Tower Records closed its 89 American outlets in 2006 , but the Japanese branch of the chain - controlled by NTT DoCoMo , Japan 's largest phone carrier - still has 85 outlets , doing $ 500 million in business a year .

TowerRecords在2006年关闭了89家美国门店，但该连锁店的日本分公司（现由日本最大的电信运营商NTTDoCoMo控股）仍有85家门店，年销售额达到5亿美元。

The Korean mobile operator KT also plans to offer its own version of 5G technology at the 2018 Winter Olympics in Pyeongchang , South Korea , and NTT DoCoMo has said it will have similar trials ready for the 2020 Summer Olympics in Tokyo .

韩国移动运营商KT也计划在韩国平昌举办的2018年冬季奥运会上提供自家版本的5G技术，而日本电信公司NTTDoCoMo则表示，它也会做好准备，在2020年于东京举办的夏季奥运会上进行类似的尝试。

Fueled by people 's insatiable appetite for accessing videos , social media and other entertainment on their mobile devices , many of the world 's largest carriers , like AT & T and NTT DoCoMo of Japan , are rushing to be the first to offer customers this next-generation ultrafast wireless technology .

人们对接入视频、社交媒体和其他娱乐内容的需求巨大。受其鼓舞，全球很多排名靠前的运营商，包括AT&T和日本的NTT都科摩（NTTDoCoMo），都急于成为第一家向顾客提供下一代超快无线技术的公司。