Co-marketing

Influence of the Cluster Enterprise 's Move to Co-Marketing based on the Symbiotic Theory

基于共生理论的集群企业迁移对合作营销的影响&以浙江永康五金产业集群为例

Second , in the support of five kinds of related theory , the thesis further interprets the influence and effect of Co-marketing .

第二，在五种相关理论的支撑下，进一步阐释了企业开展合作营销的作用和意义。

Study on Connection Co-marketing for the Forest Parks in Beijing City

联合营销在北京森林旅游市场中的应用

Technology transfer , joint venture , licensing , contract manufacturing and co-marketing of pharmaceutical products .

技术转让，合资，贴牌，合同制造，合作市场，药品制造。

Co-operative research , product licensing , co-marketing agreements and joint ventures are all rapidly growing .

合作研究、产品特许经营、共同开发市场协议都在快速增长。

4Rs Marketing Based on Co-marketing Theory

基于合作营销理论的4Rs营销研究

Practice shows that the corporate co-marketing help to highlight and strengthen the combined effect of the clusters and the advantage of competition .

实践表明，企业合作营销有助于凸显并强化集群的集聚效应和竞争优势。

When enterprises carry on co-marketing and establish marketing alliance , the choice of partner is the first problem which they must face with .

企业进行合作营销，建立营销联盟，合作伙伴的选择是首先要面对的问题。

But we should also see that most of the previous study of Co-marketing just stayed in the theoretical level , less involved in specific industries .

但我们也应该看到，前人对合作营销的研究多停留在理论层面，较少涉及某个具体行业。

She also handles corporate and consumer marketing programs , such as co-marketing and sponsorship programs with carriers and product placement partners .

她还处理公司及消费市场计划，比如运营商和产品定位合作伙伴的合作行销及赞助计划。

Nowadays Co-marketing has been concerned by more and more enterprises and scholars , and has been applied more wildly for its advantages .

而今，合作营销以其诸多的优越性，已经受到了越来越多的企业和学者的关注，并获得了更为广泛的应用。

Secondly , the author theoretically gave a brief introduction to the definition , the classification , the motivation and the general advantage of co-marketing .

其次，本文从理论角度对联合营销的定义、分类、产生动因和一般优势做了简要综述。

This arrangement lets Dell chips inexpensively and benefit from Intel 's generous co-marketing programes .

这一安排使得戴尔以较低的价格得到芯片而且能从英特尔巨大的市场合作项目中分一杯羹。

Then the author made a detailed analysis on the current level of development , the four common forms , the achievements and the existing problems of co-marketing in Chinese snack food industry .

然后，本文就中国食品行业联合营销的现状进行了研究和分析，剖析了其目前发展程度、四种常见的形式、已达到的成效和尚存在的问题。

Third , on the basis of integrating several relevant cases of Co-marketing , the author poses some possible types of models and tactics of Co-marketing in Catering Industry .

第三，在整合餐饮业合作营销相关实例的基础上，给出了几种可能的餐饮业合作营销模式及策略。

In this paper , the Chinese 3G operators are suggested to adopt the mode of common customization in the early stage and then to the mode of co-research and co-marketing .

建议中国3G运营商在初期实行一般定制模式，并尽快过渡到合作研发与推广模式。

The analysis of the data verifies that resource dependence and relationship quality has a positive impact on co-marketing performance , and relationship quality plays the intermediary role in the relationship between resource dependence and co-marketing performance .

通过对数据的分析，验证了资源依赖和关系质量均对合作营销绩效有正向影响，且关系质量在资源依赖与合作营销绩效的关系之间起到了全部的中介作用。

On such background , the companies in the industry has begun since long before to seek for chances of cooperation with others , in order to differentiate themselves though co-marketing as well as resource-sharing .

在这样的背景下，行业内的众企业早已开始多方寻求与其它企业合作的机会，通过开展联合营销、共享资源优势形成自身的差异化。

First , by contrasting and analyzing the previous definition of Co-marketing , the thesis puts forward a more precise definition of Co-marketing , and makes the relationship among Co-marketing , Collaborative Marketing and Symbiotic Marketing more clearly .

本文可能的创新之处有：第一，通过对比、分析前人对合作营销的定义，提出了一个较为严谨的合作营销定义，并理清了其与协同营销和共生营销的关系。

Finally , this essay puts forward the solutions to the new spirit of the paper ( co-marketing ) of the promotion proposed by National Tobacco Board about how to implement the spirit as well as how to further promote the development of Tongren tobacco industry .

最后在第五章中提出了面对国家烟草局对卷烟行业新文件精神（协同营销）的推广，铜仁烟草公司该如何贯彻此精神以及如何才能进一步推动铜仁地区卷烟行业发展的对策。

Therefore , local governments how to play a role in this particular field of industrial clusters , especially in the promotion of the co-marketing of the cluster enterprises become an important issue to be solved by the local government in promoting the development of industrial clusters .

因此，地方政府在产业集群这一特定领域，尤其是在推动集群企业合作营销方面究竟如何发挥作用，成为地方政府在促进产业集群发展中要解决的重要课题。

Currently , the cooperative marketing research has slightly rich , but more focused on defining the concept of cooperative marketing , cooperative marketing model , etc * Factors for co-marketing studies are not mature and perfect , have not yet formed a complete theoretical system .

目前，合作营销的研究成果己稍显丰富，但多集中于对于合作营销概念界定、合作营销模式等，对于合作营销影响因素的研究并不成熟与完善，尚未形成完善的理论体系。

Thirdly , take the research in the leather industry clusters in HaiNing and the electronic industry cluster in DongGuan as an example , the paper analysis the impact that government actions has on the co-marketing of enterprises in the traditional industrial clusters and high-tech cluster in China .

再次，本文分别以实地调研中的海宁皮革产业集群和东莞电子产业集群为例，分析了我国传统产业集群和高新技术集群中政府行为对企业间合作营销的影响。

Then , on the analysis of advantages of Co-marketing and the study of features of catering marketing , the writer comes to the conclusion that the application of Co-marketing is suitable in Catering Industry and also raises some kinds of possible models of catering Co-marketing .

而后，笔者通过对合作营销的优势分析和餐饮业营销特点的研究，得出了餐饮业适宜应用合作营销理念的结论，并提出了几种可能的餐饮业合作营销的模式。

Then made to the system , objectives and coordination and effectiveness of marketing-oriented collaborative design system , the guiding ideology , on this basis , build a co-marketing system , including the implementation of the premise of synergistic marketing , steps , the value of support systems and practice .

接着提出了以系统、目标和协同和效益为导向的协同营销体系设计的指导思想，在此基础上，构建了协同营销体系，包括协同营销实施前提、步骤、支撑系统和实践价值。