AISAS
- 网络新的消费者行为模式;消费者行为模式
![AISAS](../cache/640476.jpg)
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Electronic Integrated Marketing Communication Model Construction and Case Study Based on AISAS Pattern
基于AISAS模式的网络整合营销传播模型建构与个案研究
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New consumer behavior pattern ( AISAS ) indicate new consumer contact point . When in the stage of cognitive value analysis , collection of comparable data and purchase commodities , the consumers will get the appropriate information through different contact point .
新的消费者行为模式(AISAS)决定了新的消费者接触点,消费者在商品认知、比较探讨和购买阶段会通过不同的接触点获取相应的信息。