AISAS
- 网络新的消费者行为模式;消费者行为模式
AISAS-
Electronic Integrated Marketing Communication Model Construction and Case Study Based on AISAS Pattern
基于AISAS模式的网络整合营销传播模型建构与个案研究
-
New consumer behavior pattern ( AISAS ) indicate new consumer contact point . When in the stage of cognitive value analysis , collection of comparable data and purchase commodities , the consumers will get the appropriate information through different contact point .
新的消费者行为模式（AISAS）决定了新的消费者接触点，消费者在商品认知、比较探讨和购买阶段会通过不同的接触点获取相应的信息。