接着从杰罗姆·麦卡锡(JeromeMcCarthy)的市场营销组合理论入手,以商业广告在促销组合和产品生命周期中的作用为基础为商业广告的营销功能定位来确定其文本功能。
Based on the Market Mix Theory proposed by Jerome McCarthy , the functions of commercial advertising in promotion mix and during product cycle are analyzed to define the language functions of it .