台新银行
- 网络Taishin Bank
台新银行-
进一步，本文选取同兴业银行具有相似市场地位的台新银行作为比较对象，对其玫瑰卡营销案例进行着重分析，指出兴业银行这种寡头银行之外的中小银行在市场竞争中的比较优势所在。
Further more , this paper used the Rose Card marketing project of Taishin Bank , which has a similar market position with Industrial Bank , as a case analysis to illustrate the comparative advantages of Industrial Bank having in such a multi - oligarchy banking market structure .