而企业的外在形象是由企业的内在特点所决定的外在表现，是相关公众对企业相关的外显事物和现象的看法和评价。
External image of the business enterprise is the external performance which determined by the intrinsic characteristics of enterprises . It is the perspective and evaluation of relevant public on exon-related things and phenomena of enterprises .
企业外在形象