zippo

Zippo says it turned the business around .

Zippo称其已经使该公司的业务好转。

Value Opportunities Analysis of Breakthrough Product : Taking the Example of the Comparison between Zippo Lighter and the Common One

突破性产品的价值机会分析&以Zippo与普通打火机的比较为例

So how will people react to a Zippo men 's fragrance ?

那么，人们会对Zippo出品的男士香水作何反应呢？

But few of them face as big a challenge as Zippo 's strong association with tobacco .

这样因为与烟草行业紧密相关而面临如此巨大的挑战。

he says . Some of Zippo 's past diversification has been haphazard .

Zippo过去所进行的一些业务多元化活动具有偶然性。

Zippo hopes to introduce the scent in the U.S. and Asia in 2012 .

Zippo希望能在2012年将这种香水推向美国和亚洲。

Already . overseas Zippo distributors have opened a few stores in China . South Korea and the Philippines .

目前Zippo的海外经销商已经在中国、韩国和菲律宾开设了几家新店。

Later this year , Zippo plans to set up a website that will make it easier for people to order customized lighters .

今年晚些时候，Zippo打算设立一个网站，使人们可以更加容易地买到定制打火机。

In 2004 . Zippo bought the Italian company for an undisclosed sum . party to settle the brand dispute .

2004年，Zippo以一笔未披露数目的金额收购了这家意大利公司，部分原因是为了解决这场商标纠纷。

Zippo 's men 's fragrance . launched late last year in Europe . is made under license by Mavive SpA of Italy .

去年下半年在欧洲推出的Zippo男士香水是在意太利公司MaviveSpA的授权下制造的。

Zippo hopes to reduce its dependency on smoking-related items as governments around the world deploy taxes and health warnings against tobacco .

考虑到全球各国政府对烟草课征重税并发出健康警告，Zippo希望通过这些举动来减轻公司对吸烟相关产品的依顿程度。

Along with the planned Kennedy airport store . Zippo is scouting for sites in Paris . London . Tokyo .

在规划甘乃迪机场专卖店的同时，该公司还在巴黎、伦敦、东京、北京和上海选址。

At present more appropriate zippo fuel oil in addition to exclusive , 97 , can use gasoline , ethanol or high-grade ethanol gasoline instead .

目前更合适的贼婆燃油此外，独家，97，可以使用汽油，乙醇或高品位的乙醇汽油代替。

We 're turning ourselves into a lifestyle-products company , says Greg Booth , Zippo 's chief executive .

Zippo首席执行长格瑞戈·布斯称，Zippo正在转型为一家生活用品公司。

Mr. Booth has high hopes for the products but concedes that Zippo hasn 't yet found another home run to rival its lighters .

布斯对这些产品寄予很高的期望，但他承认，Zippo还没有找到能够媲美其打火机的另一样主打产品。

Zippo says the clothes will be available through such retailers as Urban Outfitters Inc. and Glik Co. 's department stores .

Zippo称，这个系列的服饰将在UrbanOutfitters这类零售店和Glik旗下的百货商店售卖。

Later , Zippo tangled in court with a small Italian maker of women 's handbags that were using the Zippo name .

后来，Zippo和一家使用Zippo商标的小型意大利女士手包生产商因商标纠纷而闹上法庭。

Zippo hasn 't given up on lighters .

Zippo并没有放弃打火机业务。

The plan is to offer some of the items in Zippo boutiques , including one due to open within six months at New York 's Kennedy airport .

根据这项计划，Zippo专卖店，包括一家将于六个月内在纽约甘乃迪机场开业的新店，将出售部分上述产品。

He held the gold Zippo , she touched his hand to steady it , felt his skin with her fingertips , and sat back .

他拿着金色吉波打火机，为稳住打火机碰到了他的手，指间触到了他的皮肤，然后坐回去。

A previously shuttered RD program , wildfire is a tactical nuke crossed with a Zippo lighter .

希腊火这个曾经被搁置的研发项目，加上一个Zippo打火机，堪比战术核武器。

Last month . Zippo introduced a casual-clothing line . including hoodies . ball caps and jeans . made under license by Joint Base Ltd. . Hong Kong .

上个月，Zippo推出了一个休闲服饰系列，产品包括套头衫、棒球帽和牛仔裤，在香港JointBase授权下生产。

In January , Zippo unveiled prototypes of the boutiques and kiosks that could display its merchandise in department stores . malls and airports .

1月份，Zippo推出了可以在百货商店、购物中心和机场陈列其商品的专卖店及柜行样板。

Zippo even considered making golf-ball warmers to increase driving distances . only to conclude that the legal liability would be too great if the heated projectiles bounced off people 's heads .

Zippo甚至考虑过生产高尔夫球加热装置来扩大产品线，但最终得出的结论是，如果加热后弹出的球体击中人们的头部，将给公司带来很大的法律责任。

In the 1960s and 1970s , Zippo tried to spread its bets by making tape measures , key holders and belt buckles , but all were later discontinued .

在20世纪六七十年代，Zippo曾试图通过生产卷尺、钥匙架和皮带扣来扩展其产品线，但后来这些东西都停产了。

Zippo is also diversifying into outdoor products that are more closely related to lighters . including hand warmers and devices for lighting grills . torches and camp fires .

Zippo还将业务扩展至与打火机关系比较密切的户外产品领域，包括暖手宝和用于烤架、喷灯、篝火的点火装置。

But George Duke . Zippo 's chairman and a grandson of the founder . says Zippo hasn 't been very successful in expanding the handbag business outside Italy .

但是，Zippo的董事长、公司创始人之孙乔治·杜克称，Zippo一直未能在意大利以外的市场成功拓展这项手包业务。

Marketed as " the ideal companion for the adventures of day and the passion of night , " the new cologne doesn 't smell anything like lighter fluid , says David Warfel , Zippo 's global marketing director .

Zippo的全球行销总监大卫·沃菲尔称，这种香水的行销理念是：将白天的历险和夜晚的激情完美结合。

Later , when the inroads of Ronson and Zippo threatened the business , Father went into seclusion for six months and when he returned to us he had produced another slogan : 'For Our Matchless Friends .

嗣后，因诺森与芝宝对其商务之威胁，家严隐居六月。当其归来之时，旋推又一口号：“一切悉为无有火柴之友”。

Finally , this paper studies the evolution of fire apparatus in design , and separately introduces the historical background of the lighter and the torch . It makes case study by ZIPPO lighter and the Chinese Olympic torch , two classic fire apparatus .

最后，对火器具的设计演变进行研究，介绍了打火机与火炬各自的历史背景，其中以ZIPPO打火机和中国奥运会火炬这两种比较经典的火器具进行案例分析。