sanrio

The company that holds the copyright , Sanrio , makes around $ 759m in annual revenue off the cat alone .

拥有HelloKitty版权的三丽鸥会社（Sanrio）单凭HelloKitty年收入已达7.59亿美元。

Sanrio 's head honcho is cute-ifying some fashion mag covers this month .

三丽鸥公司的“当家花旦”这个月将可爱带到了时尚封面上。

According to her official profile from Sanrio , Hello Kitty lives with her family in London .

据三丽欧公司提供的官方资料，目前HelloKitty和她的家族居住在伦敦。

Designed in1974 by Sanrio , Hello Kitty first appeared on a plastic coin purse .

HelloKitty卡通形象是三丽欧公司于1974年设计的，它的首次亮相是在一个塑料零钱包上。

Sanrio is also being usurped by smaller , nimbler rivals .

而且Sanrio还面对着来自小公司的竞争。

The company is a subsidiary of Sanrio Co. , which owns the rights to Hello Kitty and other Japanese characters .

Kokoro公司隶属于三丽鸥公司，该公司旗下有HelloKitty和其它一些日本卡通人物形象等文化品牌。

Every word you type can now be an homage to Hello Kitty , thanks to this keyboard from Sanrio .

您键入的每一个字，现在可以对凯蒂猫参拜，这从三丽鸥键盘感谢。

Hello Kitty was created in 1975 by the Sanrio lifestyle company that specializes in the cute sector of Japanese popular culture .

1975年，专注于萌系日本流行文化的三丽鸥公司创造了凯蒂猫（HelloKitty）的形象。

Brian Ashcraft of gaming blog Kotaku contacted Sanrio to clarify .

游戏博客Kotaku的作者布莱恩·阿什克拉夫特（BrianAshcraft）联系三丽鸥核实信息。

Sanrio , the owner of the brand , has not publicly responded to the allegations of an account leak .

截至目前，三丽鸥公司尚未对账户泄露事件作出公开回应。

About $ 60 from Sanrio in Japan .

大约60美元从日本三丽鸥。

Sanrio has since expanded the target market to include teenagers and adults with branded products such as purses , luggage and laptops .

此后，三丽鸥公司还将市场受众扩大到青少年和成年人，推出了钱包、行李箱、笔记本电脑等品牌产品。

Sanrio said Hello Kitty 's popularity was down to the " heartfelt message of friendship " the brand offered its fans .

三丽鸥公司表示，凯蒂猫如此受欢迎源于该品牌向粉丝献上了“真诚的友情”。

In the end , Sanrio says that Kitty is a character , so doesn 't fall in the categories we would use for , say , live human beings .

最后，三丽鸥声称，凯蒂猫是一个卡通角色，所以不能用我们在生活中给人分类的方法去分类。

When fact-checking with Sanrio , the character 's mother company , she was " very firmly " corrected about Kitty 's identity .

经过与凯蒂猫的母公司三丽鸥公司做事实核查，她“非常确定”地纠正了凯蒂猫的身份。

Instead , Sanrio simply cranks the product handle , agreeing to license almost anything as long as it does not tarnish the cute and friendly image .

相反，公司在产品问题上出的也是怪招，只要不给小猫可爱友好的形象抹黑，任何产品公司都答应给予使用授权。

Analysts say part of the problem is that Sanrio has oversold Hello Kitty , which appears on products as various as T-shirts , toilet paper and toasters .

分析家认为，导致目前困难局面的原因之一就是Sanrio对HelloKitty的“过度开发”，像是T恤、厕纸乃至多士炉等产品都屡见不鲜。

The company 's overall sales in Japan fell 3.3 percent in the 12 months ending in March , Sanrio announced Friday , as both licensing and sales of good slumped .

上周五Sanrio通报，在截止到3月的过去12个月里，公司在日本的总销售额下降了3.3个百分点，也是包括直接的产品销售和授权商品获利，都大幅缩水。

After five years of discussions , Sanrio , the Japanese firm which manages the character , has signed a deal with a unit of Warner Bros , New Line Cinema .

经过五年的商讨，凯蒂猫所属的日本三丽鸥公司和华纳兄弟公司旗下的新线电影公司终于达成了协议。

Sanrio 's designers are also told to aim their new characters at children in elementary school or younger - even if much of the marketing , especially in Japan , will be aimed at older consumers .

Sanrio要求设计师们将受众集中在小学生甚至更低龄儿童身上——尽管日本的主要消费群体比他们要年长。

He posts items such as Kitty-shaped face tattoos and suggests , tongue-in-cheek , that " Sanrio has invented a Hello Kitty virus that makes people do things like this . "

他发布诸如HelloKitty形状面部纹身的照片，半开玩笑道：“三丽鸥发明了一种名为HelloKitty的病毒，感染者都会干这种傻事。”

A database for Sanrio , the Japanese owner of the Hello Kitty brand , was breached , putting 3.3 million of its users ' data at risk , according to security website CSOonline . com 's report .

网络安全信息网站CSOOnline.com的一份报告显示，日本三丽鸥公司（Sanrio）某数据库遭遇攻击，导致330万HelloKitty品牌客户的资料面临风险。

Sanrio was recently forced to write off the 500 million yen in debt held by Harmony Land , one of its two character theme parks in Japan , after a falloff in visitors , although the park remains open .

Sanrio公司最近被迫要消除HelloKitty和谐乐园的5亿日元的债务，尽管依旧保持公园开放。和谐乐园是日本最大的两个卡通主题乐园之一，但近来游客量已经减少。

That is the fear of executives at the Sanrio Corporation , the Japanese company that created the cute , cartoonish white cat in 1974 , and groomed her into a global marketing phenomenon worth $ 5 billion a year .

这正是Sanrio公司的执行官们所担心的问题。这家日本公司于1974年创造了这个卡通猫，自面世以来，这个可爱的小白猫创造的巨额收益约合一年50亿美元。

Sanrio now relies on overseas sales for 30 percent of its revenue , the company 's executive director , Susumu Emori , said Friday . But Mr. Emori was cautious about Sanrio 's future overseas prospects .

执行部主任江守进（SusumuEmori）上周五指出，Sanrio现在有三成的收入要依靠海外市场，但是江守对Sanrio未来的海外市场前景表示担忧。

Sanrio has tried to keep Hello Kitty up to the times : sensing a move away from Japan 's love affair with the cute , or " kawaii " aesthetic , it has pushed an edgier look for the cat in the last three years , using as much black as pink .

Sanrio也尝试过让HelloKitty跟上时代潮流，比如说，在过去三年里，Sanrio在设计时已经减少了一些日本人所偏爱的“卡哇伊”的成分，多用黑色，就像以往使用粉色一样频繁，这样就使得Kitty猫的形象更加出位。