person marketing

Person marketing is the extension of marketing theories in the knowledge era .

个人营销是知识经济时代营销理论在个体行为的扩展，较之于组织营销既有相同点，也有明显不同的特点。

Marketing principles could be applied in individual behavior in some certain which was named as person marketing .

市场营销的分析范式对个人行为具有一定的普适性，将这种分析范式运用于个人行为分析就形成个人营销理论。

Society Relation Formation and the Person 's Marketing Ability Analysis

社会关系的形成与人的营销能力分析

Numerous scholars and successful businessmen to write about marketing , summarizes the difference between traditional marketing " functional " marketing strategies . They have realized that the most important is person in the marketing process .

有无数学者和成功商人出书立传，总结和归纳出许多有别于传统营销学功能主义的营销策略，并且已经深刻认识到在营销过程中，最重要的是人而不是产品本身。

But at the same time , we can see that information-based has weak foundation in China , no matter in technically and idea , person who have operate a lot of mistaken idea . Person marketing is about the image , idea , competence .

但同时我们可以看到我国家具工业的信息化基础比较薄弱，无论在技术上、观念上、操作性上都存在很多误区。个人营销的内容一般涉及形象、理念、能力三个方面。