lafe

Secondly , analyses the project feasibility evaluation method of LAFE company & IPP method ;

接着分析了隆辉公司项目可行性的分析方法&辩识项目优先性法（IPP）；

Describes the project of TZ-88 E Dimension Control of LAFE company ;

介绍了隆辉公司E数控制项目；

At the same time , the author interpret Lafe marketing strategy : optimize organization to meet marketing orientation requirement 、 establish Balance Scorecard system 、 price strategy , quality control strategy .

同时，比较详尽地规划、阐述了针对隆辉新产品市场营销应采取的策略：完善组织，使之符合市场导向型组织的要求、建立平衡计分卡评估系统、定价策略、质量控制策略；

Based on analysis of the project of TZ-88 E Dimension Control of LAFE company , this paper wants to explore the general management rules for industry enterprises , which should be abided by .

本文在分析隆辉公司E数控制项目实施的基础上，探索了作为项目管理应普遍遵循的管理流程和原则。

The author collected and analyzed cartridge data storage market when implementing theory of market orientation and new product marketing , defined a hit target based on accurate market position after analyzing external and internal marketing environment of Lafe .

笔者运用市场导向理论，收集带式数据存储器同业市场的数据资料，通过详细分析隆辉所面临的内、外部营销环境，进行准确的市场定位，制定出符合公司新产品实际营销目标。