international advertisement

The international advertisement has appeared and developed along with the international marketing development .

国际广告传播是随着国际营销的发展而发展起来的。

Make the possible of the cross-cultural dissemination in international advertisement .

国际广告的跨文化传播成为可能。

Thus there is a growing need for international advertisement creation and advertisement translation .

因此，各国对国际广告创作和广告翻译的需求也在不断的增加。

Cultural Elements in the International Advertisement

国际广告中的跨文化因素

What international advertisement faces is a global market in witch both similar and difference coexist .

国际广告传播与国内广告传播存在很大的不同，国际广告面对的是一个趋同和差异并存的市场。

Therefore , the translation of the international advertisement is more of cultural amalgamation than sole language transition .

国际广告的翻译不仅仅是语言的转换，更是文化的交融。

As a result the designers are required to study foreign cultures so as to make full use of the international advertisement .

它是为了配合国际营销的需要，对出口国或地区所做的广告。

Before then the paper introduces the discussion about international advertisement strategy , namely the about standardization and localization argument .

然后介绍了之前关于国际广告传播策略的发展，全球化思考本土化执行策略的产生。

National character of main capital of advertisement and hetero-culture character of brand & On international advertisement judgment standard

广告主资本的民族性和品牌的异文化性&国际广告判断标准新论

Production : " children don 't cry ," won the15th China International advertisement Music Festival Bronze Award advertisements .

作品《孩子不哭》荣获第十五届中国国际广告节音乐类铜奖。

What cultural elements are involved in an international advertisement is discussed for the purpose that the designers can create a successful advertisement from the angle of these cultural elements .

探讨国际广告中蕴含哪些主要文化因素，在设计国际广告时才可能从这些文化角度去考虑广告创意，才能设计出成功的国际广告。

However , modern international advertisement is that international advertisement managers use special media to transmit information to hetero-culture objective human group and is the interactive transmitting activities of brand objective by communication between brand and hetero-culture human group .

而现代国际广告是国际广告主使用特定的媒体向异文化目标人群传播品牌信息，是品牌与异文化目标人群平等沟通以实现品牌目标的互动性传播活动。

During the bidding process , the bid cities can not use Olympic marks for international publicity or advertisement ;

在申请城市阶段，不得使用奥林匹克标志，不得进行任何形式的国际宣传或广告；

To an international company , advertisement is a key winning factor no matter at home or abroad ; hence advertisement translation is one of issues on their list of top concerns .

对于海外企业而言，无论在本国市场还是中国市场，广告部是产品能否在竞争中取胜的关键因素。而广告翻译则是海外企业在国外市场竞争中首要考虑的问题之一。

A excellent agricultural website had the commom characters of extreme high international alexa rank and advertisement incomes each day , very high IP and PV assessment values each day , high query results of different search engines .

11.优秀中国农业百强网具有极高的Alexa的排名和日广告收入、高的日IP和PV估值、较高的搜索引擎查询结果的技术特征。

With the fast development of the world economy , the multinationals begin to expand rapidly and therefore the international trade intensifies . Advertisement , as information carrier for products and services , is playing an increasingly important role in world trade arena .

在当今世界经济快速发展的形势下，国际贸易和跨国公司也飞速发展，广告作为商品和服务的信息承载工具的重要作用在国际商业交流中也日益凸现。

Traditional advertisement definition narrowly regards import and export trade of products and international marketing as economic basis of international advertisement and regards international transmitting media as its important characteristics .

在传统的国际广告定义中，狭隘地将产品进出口贸易及其国际营销作为国际广告的经济基础，并将国际性的传播媒体作为其重要特征。

International business of brands is new economic basis of modern international advertisement which should use national character of main advertisement capital and hetero-culture of brands as judging standard of international advertisement .

因此，品牌的国际经营才是现代国际广告的新的经济基础，应以广告主资本的民族性和品牌的异文化性作为判断国际广告的标准。