brand drug

Pharma companies spend hundreds of millions building up a brand name drug during its patent life , then leave it to die when the patent expires .

制药厂商们花费数亿在专利保护期内建立品牌药物，在专利过期后就抛弃它们任其死去。

Polyketide compounds and their biosynthesis by combinatorial approaches had received great attention as a cross-disciplinary subject in a new filed of chemical biology for its importance and great potential to create brand new drug in future .

聚酮化合物的组合生物合成是当前国际化学与生物学交叉学科研究的热点之一，也正在发展成为药物创新超常规的重要手段。

Objective To investigated the effect of drug brand meaning response on drug selection and compliance in outpatients , in order to supply targeted pharmaceutical care .

目的调查门诊患者药物品牌内涵响应对用药选择及依从性的影响，进行有针对性的药学服务。

METHODS : The study of the relationship between enterprise brand and product brand was performed and the brand strategies of drug manufacturing enterprises were analyzed from aspects of enterprise brand and product brand .

方法研究企业品牌与产品品牌的关系，进而从2种品牌的角度分析药品生产企业常用的品牌战略。