Value Marketing

New Marketing Concept : Social Value Marketing

概论市场营销新观念：社会价值营销

Only at the social value marketing stage can social value maximizing be realized .

只有进入社会价值营销观念阶段，才能实现社会价值最大化。

To Study on Cooperate Marketing Form of Travel Agency Based on Idea of the Function Value Marketing

基于功能价值营销理念的旅行社合作营销模式探讨

Value Marketing in the Reader-Centered Library

以读者为中心的图书馆价值营销

With the theory analysis combined with case study the implementation of value marketing mode is proved to be feasible to take the property insurance out of dilemma .

本文运用文献综述与理论分析、理论结合实际以及案例分析的研究指出，在财产保险业实施价值营销模式是摆脱当前财产保险业发展困境的一条可行途径。

Taking Huawei Corporation as the case research object , this paper summarizes the trilogy of key account value marketing : value recognition , value choice and value providing .

文章以华为公司作为案例研究对象，总结提炼出大客户价值营销的三步曲：价值识别，价值选择，价值提供。

According to value marketing theory and Business Process Reengineering theory , In the paper , firstly we analyze the basic conception of the university library value marketing and Business Process Reengineering ;

文章以价值营销理论和流程再造理论为指导，首先，分析了高校图书馆价值营销和价值营销流程再造的基本概念；

The theory of value marketing inherits and develops the theory of marketing , and pays attention to value formation and cost formation of consumers , and then goes deep into the system of value transfer of consumers .

价值营销理论是市场营销学的继承与发展，强调关注消费者价值构成、成本构成，深入理解消费者价值让渡系统。

The traditional marketing tactics that this paper takes the method to relatively study to Broad Air Conditioning have been analyzed , with standardize research and case research approach which is the key point to unscramble Broad Air Conditioning value marketing tactics .

本文首先采取比较研究的方法对远大公司传统的营销策略进行了分析，用规范研究和案例研究方法对远大空调公司的价值营销策略全面进行解读则是本文的重点。

Finally proposes based on the customer value service marketing combination strategy .

最后提出基于顾客价值的服务营销组合策略。

Based on Customer Value Creation Marketing Cost Analysis

基于客户价值创造的营销成本分析

Analysis on Customer Alienation Value : Marketing Perspective in Opposite Direction

顾客让渡价值分析：逆向营销视角

Customer Perceived Value and Marketing Strategy in the Apparel Consumption Market

服装消费市场中的顾客感知价值及营销策略

The train of thought and method of this article has some reference value on marketing in metallurgical industry .

文章的基本思路与方法对冶金系统的市场营销工作有一定参考价值。

Enterprises , especially those targeting young customers , have realized the value of marketing on micro blogs .

商家们，尤其是那些紧盯年轻消费群体的商家们，已经意识到微博的市场营销价值。

Marketing resources affect the success of city marketing to a large degree , because it can transform to city value through marketing ability .

城市营销过程中的营销资源对于营销活动的成败有着极为重要的影响，它能够通过营销能力和营销产品转化为城市价值。

The influence of strategic marketing management framework obtaining key customer 's value and marketing competitiveness as foundation is far-reaching for the enterprise itself .

以获取关键顾客价值和营销竞争力为基础分析战略营销管理框架对于企业应对复杂的竞争环境具有深远的影响。

The core competitiveness of banks is the ability to create value in marketing , liquidity , security , growth , profitability and efficiency .

银行的核心竞争力是每一个包括市场拓展、流动性、安全性、成长性、盈利性、经营效率等环节充分并可持续地创造价值的能力。

Google is a much different company today than it was in2006.It recognizes and appreciates the value of marketing products to consumers .

今日的谷歌与2006年的谷歌大不相同。它意识到并重视向顾客推销产品的价值。

Differentiated marketing has four concepts in four perspectives : competitive differentiated marketing , positioning differentiated marketing , customization differentiated marketing and customer value differentiated marketing .

差异化营销可界定出四个不同角度下的差异化营销概念：竞争差异化营销、定位差异化营销、定制差异化营销和顾客价值差异化营销。

On the basis of mastering the meaning and features of the original advertising , the translator offers us an advertisement that has appreciated value and marketing benefit .

只有这样才能在充分消化原文的意思和掌握原文的特点的基础上，翻译出具有欣赏价值和市场效益的广告语言。

With the development and change of domestic distribution enterprise and incoming foreign giant such as Wal-Mart and Carrefour , more and more manufacturers began to realize the value of marketing channel .

随着国内分销业的发展和变革，以及国外分销巨头如沃尔马、家乐福纷纷进军中国，越来越多的厂商开始认识到销售渠道的价值。

Data collected from manufacturers in Central China reveal that the value of marketing knowledge transferred is contingent upon intermediary performance of export marketing services and the likelihood of their being replaced .

来自中国大陆生产商的数据显示中间商所传递的营销信息的价值与他们提供的出口营销服务的绩效和被替代的可能程度有关系。

The predicament is went away out in the national hotel , and to be living in the very great degree is that whether the hotel value the marketing viewpoint and the marketing strategy resolution .

国有酒店如何走出困境，在很大的程度上是酒店是否重视营销观念、营销战略所决定的。

Through the positive research of the financial marketing system of Shandong Post , this paper presents the construction strategies of it , have reference value for marketing management , and offer useful reference for improving the efficiency of the postal enterprises .

通过对山东邮政金融营销体系的实证研究，提出了金融营销体系建设策略，以期对营销管理工作有一定的参考价值，为邮政行业提高企业效益提供有效借鉴。

Thirdly , which is the core of the whole paper , after comparing the many deferent methods , we choose VaR method to value the marketing risk of several domestic banks which supplies the important basis to value the states of market risk for Chinese commercial bank .

再次，作为全文的核心，本文首先对金融市场风险测量技术进行了分析比较，并通过对不同测量技术和方法的优劣对比，选择了VaR方法。

Research on the Analysis and Evaluation of High Value Customer in Marketing Channel

营销渠道中高价值客户的分析与评价研究

Value System and Marketing Strategy of Service

企业服务的价值体系及其营销策略研究

How to play a better role in the value chain of marketing ?

如何对于整个营销各产业链扮演好自己的角色？

On the Conception of Value of Online Marketing and Its Realization

充分利用网络技术为顾客服务&网络营销的价值观及其实现