The Employer Brand

Apart from that , independent sample T test was used to discuss the employer brand attractiveness differences in demographic variables .

此外，运用独立样本T检验法，本文还进一步探讨了雇主品牌吸引力在人口统计变量上的差异。

The employer brand has a wide range of excellent value reflecting on a company to gain and retain talent people , which in returns to improve the overall competitive advantages .

雇主品牌有着多方面的卓越的价值体现，对企业赢得和留住优秀人才，进而提高企业的整体竞争优势起着举足轻重的作用。

This article discussed the employer brand structure of universities by questionnaire investigation from the needs of applicants that are students reading for doctors degree .

以雇主品牌理论为基础，以在校博士生为研究对象，通过问卷调查和访谈，系统研究了高校作为雇主时的雇主品牌结构问题。

Evaluate the employer 's brand .

评估雇主品牌。

Today , the " employer brand " has become a hot topic of the academic , business , and even government officials .

如今，雇主品牌已经成为学者、企业、甚至是政府部门官员关注和讨论的热点话题。

And then we get the online employer brand evaluation model of listed ( 2 ) This paper builds a regression model of the employer brand to its growth performance of listed companies online .

本论文并在此基础上，得到了对公司在线雇主品牌评价的综合函数。（2）建立了上市公司在线雇主品牌对其成长绩效的回归模型。

The type of employer brand is the embodiment of the organizational characteristic . So I took the type of the employer brand as organizational factor into my study .

雇主品牌的类型即是组织的典型特征的体现，因此，本研究将雇主品牌类型作为组织因素纳入研究范围。

As earliest academic papers by quantitative methods to research on the relationship between employer brand perceived value and knowledge worker loyalty , this study makes up for this area blank of the domestic research .

本研究作为国内最早采用定量方法研究雇主品牌感知价值和知识型员工忠诚度间关系的学术论文，弥补了国内在这方面的研究空白。

After that , through exploratory factor analysis and confirmatory factor analysis , this paper formed and tested the foreign trade employer brand model which is composed of three dimensionalities : there are compensation system , institutional culture , public image , which including 18 constituents .

利用探索性因子分析和验证性因子分析法，本文构建并验证了外贸企业雇主品牌吸引力影响因素模型。该模型由报酬体系、制度文化、公共形象三个维度，共计十八项影响因素构成。

The final assessment of the employer brand is designed to help Chinese companies find that the key factor in good employers , to find their own business problems .

对雇主品牌进行评估的最终目的是帮助中国企业探索出优秀雇主的关键因素，找到企业自身的问题。

The second assumption is that the Employer Brand has a significant positive correlation with Organizational Commitment .

第二个假设是雇主品牌与组织承诺显著正相关。第三个假设是雇主品牌在可雇用性与组织承诺之间起调节作用。

The sixth chapter is to strengthen the construction of online employer brand , attract talent to enhance the competitive advantage of human resources , and promote business growth .

第六章是加强在线雇主品牌建设，吸引保留和激励人才，提升人力资源竞争优势，推动企业成长。

All these human resource practices formed the impression in employee mind is the employees ' perception of the corporates ' employer brand .

而所有这些人力资源措施在员工心里所形成的印象便是员工对本企业雇主品牌的感知。

The first chapter is introduction , Chapter ⅱ is literature review of the online employer brand and growth performance and the relationship between the two , and it provides a theoretical basis for empirical research .

第一章绪论，第二章对在线雇主品牌与成长绩效及其二者关系进行文献综述，为实证研究提供理论基础。

Chapter ⅲ for the case studies takes two listed companies for example , through a simple comparison of their online employer brand and growth performance to explore relationship of the online employer brand and growth performance .

第三章为案例分析，以两家上市公司为例，通过对其在线雇主品牌与成长绩效进行简单的比较，探讨在线雇主品牌与成长绩效的影响关系。

Meanwhile , according to the content of evaluation index , methods to measure per latitude are explicit . To divide the measuring result of employer brand image to Three Degree Four Class makes employer brand image quantitative analyzed .

同时，根据各评价指标具体内容，从内外部员工的角度提出了各个纬度和指标的测量方法，将雇主品牌形象状况测量结果分为三度四档级，使雇主品牌形象得以量化。

With the wave of Best Employers Award rising in China , the Chinese academic and business community also have wide interest and participation on the employer brand .

随着最佳雇主评选风潮在中国兴起，这也引起了中国学术界和企业界对雇主品牌领域的广泛关注和参与。

Although the theoretical circles have got certain research findings , there is quite a lot blank in study depth and application . Firstly , this paper reviewed the foreign and domestic literature of employer brand and defined the concept of employer brand .

尽管目前国内外学术界对此有一定的研究，但是在研究的理论深度，特别是实践应用方面存在许多空白点。