Relation Marketing

Research of Enterprise ′ s Website Contents Assessment Based on Customer Relation Marketing

基于顾客关系营销的企业上网内容评价研究

Discuss on Enriching Relation Marketing Concept with Value Chain Theory

试析用价值链增强关系营销观念

The creation and development of the public relation marketing

建立和发展有中国特色的公关营销学

The importance of Relation Marketing is to win and keep customers .

关系营销的着眼点是赢得客户并保持客户。

Application of Relation Marketing in Book Market Relation Marketing : Exploration Measure for Water-saving Irrigation Business of G Company in Southwest , China

关系营销在图书市场中的应用关系营销：G公司节水灌溉西南业务的拓展措施

And last , the essences of marketing of commercial banks are pointed in this paper , that is the relation marketing .

深刻地揭示了商业银行营销的实质就是关系营销，并据此详尽论述如何将关系营销应用于银行营销实践。

It 's a fancy of an enterprise to emphasize a steady relationship with customers and strengthen its market by relation marketing .

关系营销企图通过与顾客建立长期稳定的关系来留住顾客，巩固市场，这只是企业单方面的一个美好的愿望。

The paper , from the aspect of relation marketing , points out that coal relation marketing is the only way to develop coal marketing .

本文从关系营销的角度出发，指出煤炭关系营销是煤炭市场营销发展和创新的必由之路。

The Connection Between the Online Marketing and the Traditional Marketing Talk About the Surmounting of the Relation Marketing to the Traditional Marketing

网络营销与传统营销的整合论关系营销对传统营销的超越

In modern society , because the internationalization process is developing rapidly , enterprise ' relation marketing is bringing foreign customers into its boundary .

在国际化进程发展迅速的今天，企业的关系营销也已经跨出了国门，面对的是异文化客户。

This article introduces the following six aspects of relation marketing : the definition ; the differences between relation and transaction marketing ; the characteristics ;

本文简要介绍了关系营销的定义，关系营销与交易营销的区别，关系营销的特征，关系营销中的各种关系，关系营销的经济学意义，关系营销成功的必要条件。

Since the 1950s , marketing has roughly experienced , four developing phases : brand image , social marketing , relation marketing and cooperation marketing .

市场营销自20世纪50年代产生以来，大致经历了品牌形象、社会营销、关系营销、合作营销这样的发展历程。

The thesis covers such subjects as retailing , enterprises strategy , experience marketing , event marketing , relation marketing and other theories and research techniques .

本文中涉及零售学、企业战略、体验营销、服务营销、事件营销、关系营销等相关理论和方法，同时列举大量连锁超市的经营实例加以论证。

This paper discusses relation marketing and its application in talents ' service institutions and puts forward measures to strengthen the relation marketing in talents ' service institutions .

论述了关系市场营销及其在人才服务机构中的运用与影响因素，提出了加强人才服务机构关系市场营销的措施。

Specifically here , the model of the relation marketing has been discussed , which plays very important role in China trade because of its background of culture and history .

并特别介绍了关系营销模式由于中国历史文化的背景在贸易中的特殊作用。

I hope through in theory and practice research about Relation Marketing of this paper , it can give some reference to our shipping company to develop Relation Marketing strategy .

希望本文关于关系营销理论和实践的研究，对我国航运企业发展关系营销起到借鉴作用。

Firstly , we use actuarial survivor curve , value theory of relation marketing , and calculus thought for reference to find average channel life-span ;

在模型的求解方法中，借鉴人寿保险精算学生存曲线理论、关系营销价值理论及微积分思想来求取渠道平均寿命周期；

It must pay more attention to the application and management of the marketing strategy and adopt variously comprehensive ways such as traditional and modern relation marketing and so on .

要吸引客户、留住客户，扩大市场份额，银行就必须重视营销策略的应用与管理，综合采取传统的广告、促销和近期发展起来的关系营销等手段。

Enlightened by the value chain theory and combining the successful marketing methods of some enterprises , this paper tired to make a discussion on how to perfect relation marketing concept .

本文以价值链理论带来的启示结合一些企业营销成功之道，就完善关于营销理念作了简要论述。

In the second chapter , the paper collects related theories , briefly introduces marketing strategic management and relation marketing and manufacturing product marketing , to construct theoretic foundation of marketing management .

第二章相关理论综述，简要介绍营销战略管理、关系营销以及工业品营销相关理论，为构建玻壳产业营销管理的提供理论基础。

Meanwhile , it also discovers constant relation marketing mix innovation based on customer direction and supplemented by competition direction is the necessary condition of gaining sustainable competitive advantage for enterprises .

进一步揭示了以顾客导向为基础、以竞争导向为补充，不断进行关系营销组合创新是企业获得可持续竞争优势的必要条件。

In the upper floor of touch layer , the standard brand type the labels of the market in itself via name , CI system and customer 's relation marketing , become the market brand .

在接触层上层，本位品牌通过名称、CI系统和顾客关系营销，在自己身上打上市场的标签，成为市场品牌。

And the author proposes two suggestions on building the marketing practices in Chinese enterprises , namely to increase the flexibility of the structure framework of Chinese enterprises and to build and implement all-directional Relation Marketing .

因此对中国企业营销实践有一定建设意义的两条建议是，大力推行组织结构柔性化与实行全方位的关系营销。

Relation marketing knowing again about traditional marketing mode , turns " trade " into " customer 's value " relating to the focus of marketing , especially for the promotion of the service competition of banking market .

关系营销是对传统市场营销模式的再认识，把营销重点由交易转到客户价值，尤其适用于服务性质的银行业市场竞争力的提升。

The paper tries to find the relationship among the influencing factors based on classify mechanism of Rough Set Theory , uses the technique to dig more private information of customers and provide more accuracy information for enterprises relation marketing .

本文参考粗糙集的分类机制，试图找出各影响因素间的联系，以此发现顾客的更多隐私信息，为企业开展关系营销提供更准确的信息。

In this paper , internal related chapter discuss organization structure innovation in G Company the creation of corporate culture to execute relation marketing usefully , and staff management and compensation , put forward measures to explore shareholder and suppliers in relative market .

内部营销论述了G公司的组织结构创新，创建有利于实施关系营销企业文化，以及员工的管理和补充；提出了相关者市场中股东市场与供应商市场的拓展措施。

If only presenting the relationship marketing tactics of every related market and lacking of the support system of the relationship marketing tactics , our state-owned commercial bank tactic will lack of the premise and background when carrying out the strategy of relation marketing .

仅仅提出各关系市场的关系营销策略，而缺乏关系营销支持体系，那么商业银行关系营销策略缺乏实施的环境以及条件。

Thirdly according to having changed object market and connecting the detail products of architecture design , and put forward about the architecture design business marketing strategy . of Shenzhen Engineering Design Company , through discussion product marketing strategy , relation marketing strategy and market deploitation strategy .

进而针对所选定的目标市场，结合具体的建筑设计业务产品，通过对产品营销策略、客户关系管理、市场拓展策略的讨论，给出了深圳工程设计公司建筑设计业务的营销策略。

On the basis of establishment of customer relationship , to expand target market , we quantize and assess customer value ; therefore , we execute relation marketing and put forward measures to save customers according to financial level , social level and strategic level appraised .

针对客户市场的拓展，在建立客户关系的基础上，对客户价值进行量化和评定，从而按照评定的财务层次，社交层次和战略层次实施关系营销，并提出了强化挽留客户的措施。

The term of Relation Marketing is referred to that enterprises build , keep and strength good relations with customers , middlemen , dealers and suppliers , and make all parties achieve their individual purposes through performing common promises and develop a long-term cooperation .

关系营销是指企业与其顾客、分销商、经销商、供应商等建立、保持并加强关系，通过互利交换及共同履行诺言，使有关各方实现各自目的和利益的长期合作。