Cross-media production
Cross-media production-
Media mergence of production management to traditional media has brought serious challenges , when cross-media cooperation became news production activities of normal , the inevitable meeting in production management concept , system , organization , efficiency etc , for the media organization forward new requirements .
媒介融合给传统媒体的生产管理带来了严峻的挑战，当跨媒体合作成为新闻生产活动的常态时，必然会在生产管理的理念、体制、组织、效率等方面对媒介组织提出新的要求。
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cross-pollinated plant
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cross-cultural communication