Chief Marketing Officer

Impact of Chief Marketing Officer 's Capabilities on Business Performance

首席营销官（CMO）能力对企业绩效影响的实证研究

So , a chief marketing officer for example .

比如说，首席营销官这个群体。

You have to be the chief marketing officer and get the word out .

你不得不成为一个首席的营销官和将对你不利的消息通通清除。

He has become both the company 's de facto chief marketing officer and chief test driver .

他实际上已成为公司的首席营销官和首席试车员。

A few months later , GM expanded his portfolio , making him its global chief marketing officer .

几个月以后，通用汽车进一步授权，任命伊万尼克为全球首席营销官。

Before that , she was chief marketing officer and executive VP of card products for discover financial services .

更早之前，她在DiscoverFinancialServices担任首席市场官和负责卡片产品的执行副总裁。

One global chief marketing officer of a major hospitality company , for example , used to work in the dial-up Internet access business .

例如，一家大服务类公司的全球首席营销官过去在拨号互联网接入行业工作。

By the end of the decade he had moved to T-Mobile , where he became chief marketing officer .

90年代末，他进入T-Mobile并成为首席营销官。

But Huawei wants to be known for more than just gear , says Glory Cheung , chief marketing officer .

但华为消费者业务全球首席营销官张晓云（GloryCheung）表示，华为希望不仅仅因设备本身而为人所知。

First , they located their chief marketing officer , Jane Ding , who was in the enrolling class of 2004 .

两人首先在这里找到了他们的首席营销官2004级的丁捷（janeding）。

John Hayes , chief marketing officer at American Express , says the company will be measuring how the television advertisements influence activity at its site .

美国运通首席营销官约翰•海斯（JohnHayes）表示，公司将对电视广告如何影响其网站上的活动进行测算。

It also hired fashion executive Ivy Ross , most recently the chief marketing officer of Art . com , to lead its Glass team .

它还招募了曾在艺术网站Art.com担任首席市场官的时尚总监艾维o罗斯来领导谷歌眼镜团队。

But she and Mr. Armstrong ' disagreed over what the chief marketing officer should do , ' this person recalls .

但据这位人士回忆，她和阿姆斯特朗对首席营销长的职责认定产生了分歧。

One other was demoted and four executives received reprimands , including Tmall 's president , according to Alibaba 's chief marketing officer .

还有一位受到了降职的惩罚，其他四名高管遭到了斥责，这其中包括天猫总裁，这是根据阿里巴巴市场部领导所得出的信息。

Citing Intel 's aggressive culture , chief marketing officer Deborah Conrad says ," Sean would be the guy setting the pace . "

英特尔首席营销官黛博拉•康拉德援引英特尔积极的企业文化，称：“过去，马宏升是定调子的人。”

In 2006 , the company hired a flashy new chief marketing officer Julie Roehm on staff to spruce up its image .

2006年，公司聘请了靓丽的朱莉•罗翰出任首席营销官，试图提升自身形象。

Former PepsiCo Chief Marketing Officer Jill Beraud became the company 's CEO in late 2011 and helped Flint recruit the A-lister .

百事可乐公司（PepsiCo）前营销总监吉尔o贝劳德在2011年底当上了LivingProof的CEO，帮助弗林特聘请一线明星给产品代言。

He eventually landed at Salesforce.com CRM 2.61 % , where he stayed for nine years and became the company 's chief marketing officer and chief strategy officer .

后来，他在客户关系管理解决方案供应商Salesforce.com工作了九年，成为这家公司的首席营销官兼首席策略官。

motivates him to regularly work out and to be less sedentary through the day , says the 44-year-old chief marketing officer for an entertainment company .

这种仪器鼓励他定期锻炼，减少一天当中坐着的时间。伦特今年44岁，在一家娱乐公司担任首席营销长。

Rovio , the developer behind the hugely successful Angry Birds game franchise , could go public in three or four years its chief marketing officer told a Finnish paper .

连锁游戏《愤怒的小鸟》取得了巨大的成功。

Vichate Tantiwanich , chief marketing officer in charge of issuers and listings at the exchange , says previously delayed plans are back on track .

泰国证交所负责发行和上市的市场总监维差特.坦提瓦尼克说，之前被耽搁的上市计划已经重上轨道。

But backing the company up , says its new chief marketing officer , are mobile operators who want to be able to offer consumers more than just market leaders Samsung and apple .

但宏达电新任首席营销官何永生（benjaminho）表示，该公司的后盾是那些希望在三星和苹果（apple）等市场领先品牌之外为消费者提供更多选择的移动运营商。

Agencies now talk about brands connecting directly with consumers , creating what Keith Weed , chief marketing officer of Unilever , calls a " path to purchase . "

广告代理商现在讨论的是品牌直接与消费者对接、打造联合利华（Unilever）首席营销官基思•威德（KeithWeed）所称的“采购之路”。

We chose to be lab rats , said Chen Zhong , 32 , the chief marketing officer of an online media company in Beijing who bought a Tesla Model S last year .

我们选择了当小白鼠，32岁的陈中说。去年，在北京一家网络媒体公司担任首席市场官的他买了一辆特斯拉ModelS。

Jolie Hunt , whom AOL recruited as chief marketing officer last July , parted ways in December when CEO Tim Armstrong decided to decentralize marketing .

朱莉•亨特（JolieHunt）在去年7月被美国在线（AOL）聘为首席营销长；12月，在CEO蒂姆•阿姆斯特朗（TimArmstrong）决定下放营销权时，她与公司分道扬镳。

Hayes Roth , chief marketing officer of Landor Associates , the consultancy , says : " There is remarkable consistency between strong brand value and stock performance . "

朗涛策略设计顾问公司（LandorAssociates）首席营销官海斯•罗思（HayesRoth）表示：“强大品牌价值和强劲股票表现之间存在显著的一致性。”

They report directly to the chief marketing officer and other senior executives and are expected to vie for a slice of the marketing budget alongside the company 's other brand managers .

他们直接向首席营销长或其他高级主管汇报工作，并可望与其他品牌经理一道竞争，赢得公司的一份营销预算。

Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year , said Roi Carthy , chief marketing officer of Shine .

Shine首席营销官鲁瓦卡尔蒂（RoiCarthy）表示：到今年底以前，全球数以千万计的移动用户将通过自主选择的方式，加入屏蔽广告的行列。

Jeffrey Hayzlett , chief marketing officer of Kodak , is a tireless twitterer who reports hour by hour on just how he is spending his day at work .

柯达（Kodak）首席营销官杰弗里·海兹勒特（JeffreyHayzlett）是一个不知疲倦的Twitter用户。他每过一小时就报告一下自己的工作。

Daniel Greenberg , chief marketing officer at job-search portal simplyhired , notes that many companies know job hunters want a life outside the office , and have worded their job postings accordingly .

求职网站简单就业网（SimplyHired）首席营销官丹尼尔•格林伯格表示，许多公司都知道，求职者想要办公室以外的生活，因此，公司会在发布招聘信息时进行相应的措辞。