Brand resources

The Statistics and Analysis of Brand Resources in Heilongjiang Province

黑龙江省品牌资源统计与分析

Full use of brand resources to gain the maximum benefits through brand expansion ;

进行理性的品牌延伸扩张，充分利用品牌资源获取更大的利润；

Good brand resources and management teams of three enterprises are utilized to build the new base , give play to the effect and realize the resource-sharing and intensive management .

利用三企业良好的品牌资源和管理团队，建设新基地，发挥协同效应，实现资源共享和集约化经营。

The news websites in China rely on the traditional news media and inherit rich resources from the traditional news media , including human resources , brand resources and information resources .

我国新闻网站依托传统新闻媒体，继承了传统新闻媒体的丰富资源，包括人力资源、品牌资源以及信息资源等。

C. Brand Resources Reorganization DELVE : We excavate the product value , more persists in excavating the brand value , and maximizes the value of resources reorganization .

叁.品牌资源整合DELVE：发掘产品价值，更坚持发掘品牌价值，将资源整合价值最大化。

The companies want to last forever , never to decay , must be coordinated to improve the internal human resources , the optimal allocation of material resources , capital resources , brand resources , policies , and government resources and other resources .

企业想要万古长青、永不衰败，必须协调完善企业内部的人力资源、物料资源、资本资源、品牌资源、政策与政府资源等各种资源的优化配置。

The theme brand resources development integration , improve the quality of tourism tourism environment , namely determine destinations core brand personality , reflect the personality of the destination trait carrier and brand personality with potential target for the connection between the tourists .

提出围绕主题品牌进行资源开发整合，提高旅游地的旅游环境质量，也即确定目的地品牌核心个性、体现该个性的目的地特质载体以及品牌个性同潜在目标游客之间的联系。

In the exterior part , Hua Guang must make full use of company brand resources , rely on the brand advantage of " Hua Guang " and long triangle niche , keep the traditional machine market , and extend the high level market gradually .

外部积极利用公司的品牌资源，依托长三角的区位优势和华光的品牌优势，保持传统纺织机械行业市场，逐步扩大到高端市场。

From internal resources and capacity analysis , Construction Bank of Texas , the network resources , channel resources , brand resources , customer resources and product development capabilities , and so has some advantages , but in the operating system and business processes in areas such as inferior .

从内部资源和能力分析来看，德州建设银行在网络资源、渠道资源、品牌资源、客户资源和产品研发能力等方面具有一定的优势，但在运营体制、业务流程等方面存在劣势。

Our country , as the sporting power , athletics sports has already marched toward the world powerful country , but the development of sports brand resources lags behind seriously , the domestic sports goods are obviously in the inferior position in the fierce market competition .

我国作为体育大国，竞技体育已迈入世界强国之列，然而体育品牌资源的开发却严重滞后，国内体育商品在激烈的市场竞争中明显处于劣势地位。

How to bring brand resources potential into full play and to create most benefits with the use of brand value will become an important strategy for the higher vocational colleges , which requests that the brand extend unceasingly , that is , higher vocational colleges should make brand extension .

如何充分发挥品牌资源的潜能，利用品牌价值为院校创造最多效益，将成为高职院校一项重大战略决策，这就要求品牌在成长和发展过程中不断延展，也即进行品牌延伸。

In this paper , the author summed up the shortcomings of the Zhengzhou city branding by combing the brand positioning resources and communication infrastructures of Zhengzhou City , while the analysis of questionnaire data .

本文通过对郑州城市品牌定位资源和传播基础的梳理，并对问卷数据进行分析，总结出郑州当前城市品牌塑造中的弊病。

Overall , the brand tourism resources of middle China is rich and its attraction is better , but the development conditions are relatively backward and development effectiveness is not satisfactory ; Government should expand infrastructure and tourism facilities investment , improve traffic conditions and the situation of tourism services .

总体来看，中部地区品牌旅游资源丰富，吸引力较好，但是开发条件相对落后，开发效益也不够理想，应该加大基础设施和旅游设施投资力度，改善交通条件，完善旅游接待服务状况。

The qualitative index includes strategic management , capital operation , land deposit , brand , manpower resources , customer satisfaction .

定性指标包含战略管理、资本运营、土地储备、品牌、人力资源、房地产业务扩张速度及客户满意度七大类指标。

A strong brand is core resources of the enterprises that cannot be copied ; it can help the enterprise gain a long time competitive advantage .

强势的品牌也是企业不可复制的核心资源之一，能够帮助企业取得长久的竞争优势。

In order to realize their business aims , the TNCs in China are implementing localization strategies in RD , manufacturing , marketing , brand and human resources .

为了实现跨国经营目标，跨国公司在中国积极实施研发、制造、营销、品牌及人力资源等方面的本土化策略。

Through these actions , brands become more adaptive to the environment , acquire competition edges , accumulate explicit brand equity and resources and step into positive circulation .

这就使这些品牌对环境变化比竞争对手有更加强的适应能力，从而在竞争中获取了优势，积累了显性品牌资产与资源，使品牌资产进入正向循环。

In recent years , MNCs carry out the localization strategy energetically in China , from the aspect of production manufacture , product brand , human resources , technical research and development , and so on . China quickly becomes the fever place MNCs implement the localization strategy .

近年来，跨国公司纷纷从生产制造、产品品牌、人力资源、技术研究与开发等方面，在华大力推行本土化的经营战略，中国很快成为跨国公司实施本土化战略的热土。

Discussion on the Breakthrough Point of Hebei Enterprise Brand & Depending on Resources to make Characteristic Brand

论打造河北省企业品牌的几个切入点&依靠资源优势打造特色品牌

The functions of the strategy are including brand building , human resources management , diversification of financing and other areas which to support business strategy .

在职能战略方面，应从品牌建设、人力资源管理、多样化融资等方面为业务战略提供支持。

Recent years , Independent College , that has the advantages of famous brand universities in natural resources and flexible running mechanism in non-government school has developed rapidly .

近年来，兼具名牌高校品牌资源优势和民办高校机制灵活优势的独立学院迅速崛起，发展迅猛。

To gain brand or brand related resources through M & A can help companies to quickly enter a new market , expand distribution channels and enhance brand connotation .

通过并购的方式取得品牌或品牌相关资源可以帮助企业快速进入新的市场、拓展销售渠道、提升品牌内涵。

The paper builds up the evaluation system by using the ways of AHP ( Analysis of Process ) , and creates the evaluation of brand evaluation of tourism resources and the environment coefficient for the evaluation model .

在评价模型的构建上，创新地引入了旅游资源品牌价值评价，并增设了环境保护系数。

Finally , according to the above analysis , put forward the brand strategy , human resources strategy and corporate culture strategy , to adjust and improve the bright electric power company management and put forward some suggestions .

最后，在上述基础上，为该公司多元化经营战略的顺利实施设计了配套辅助战略方案，主要有品牌战略、人力资源战略和企业文化战略，对改善亮丽电力集团公司的经营现状提出了一些建议。

From macro-perspective and micro-perspective , relevant factors in the construction of Chongqing city brand , including city resources , city characteristics , environmental policy and the strategic position etc are analyzed in the fourth chapter .

第四章从微观环境和宏观环境两方面分析了构建重庆城市品牌的相关要素，主要包括城市资源、城市特色、政策环境、战略地位等等。

Three famous brand of the natural resources : the Shennongjia Forest that has been listed in the Net of World Natural Protect Region , the fossil base of dinosaurian eggs in Yunyang County ;

自然旅游资源的三大品牌&纳入“世界自然保护区网”的神农架，在国内外都有一定声誉的郧县恐龙蛋化石基地，正在规划的武当山国家级地质公园；

Finally , this paper propose the safeguard measures , including the informationization , the brand , the human resources management and the development , the control system innovation , the enterprise culture and so on , which can make the company strategy have a good implementation effects .

最后，提出公司实施战略的保障措施，包括信息化、品牌化，人力资源管理与开发、管理制度创新、企业文化塑造等几个方面去保障公司发展战略的实施效果。

With the rise of cultural tourism and launching of tourism hotlines in Jiuquan , " the ancient flying apsaras " and the " modern space " have been regarded as the sign and the brand of cultural tourism resources of Jiuquan .

随着文化旅游业的兴起和酒泉旅游热线的推出，古代飞天和现代航天已经被作为酒泉文化旅游资源的标志和品牌。

In addition , in order to cater for the aim of this granite symposium ( Sanqing Mount , China ), the paper briefly describes the manifestations of the types of granite tourism resources and presents the suggestion of creating the brand of granite tourism resources .

另外，为符合此次三清山花岗岩研讨会的宗旨，本文概要地陈述了花岗岩类旅游资源类型的表现，提出了创建花岗岩旅游资源品牌的建议。

Further , This article have put forward the company should formulate and Implement Expansionary Strategy , Product Strategy , Brand Strategy , Human Resources Strategy , Market Strategy and Network Informatization Strategy . IF these Strategies have come ture , the strategic objectives of the company will come ture .

继而提出内蒙贵宾应该制定并具体实施资源扩张战略、产品战略、品牌战略、人力资源战略、市场战略、网络信息化战略这六项战略来实现该战略目标。