固定市场占有率
- 网络constant market share
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品牌内部环境包括企业和消费者层面,企业层面对农产品品牌竞争力影响指标包括固定资产总值、市场占有率、资产负债率、产品销售利润率、出口创汇率、管理示范效应和技术创新能力。
Intra-brand environment includes enterprise and consumer level . At enterprise level , the factors , including total fixed assets , market share , asset-liability ratio , product sales profit rate , exchange appreciate rates , management demonstration effect and technological innovation , influence the brand competitiveness .